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Takashi Murakami and Hublot Swiss luxury watch company have come together for a collaboration to release an NFT collection consisting of 13 unique designs. Murakami is a well-known Japanese contemporary artist who works in fine arts media, and this will be his fourth venture with the watchmaker.
As per CoinDesk, twelve of the watch designs are set to be made exclusively for holders of Murakami and Hublot's older NFT collection. These will be available to them first so they have an advantage when they finally drop. The holders are the collectors who bought one of the 324 NFTs that they released in April of last year.
The new NFT collection will also be linked to real Hublot watches that will be released soon as well. There will be 13 unique non-fungible tokens, and 12 of these were said to have been created based on Japanese video games and TV shows from the 1970s. They were also modelled after Takashi Murakami's Classic Fusion All Black timepiece that was released in January 2021.
The final design in the NFT collection is set to be unveiled this week at an event in New York. This 13th design has been titled "Classic Fusion Takashi Murakami Black Ceramic Rainbow." The watch features a rotating flower fitted with sapphires, topaz, amethysts, rubies, and tsavorites.
As mentioned earlier, all the NFTs in this collection are tied to 13 actual watches that are set to be introduced in April at the Watches & Wonders 2023 trade show that will be held in Geneva.
It was reported that holders can resell the 12 NFTs on the OpenSea marketplace until April 2024. Collectors who will buy all of the 12 NFTs are eligible to buy the new Classic Fusion Takashi Murakami Black Ceramic Rainbow watch. If no one gets all 12 digital tokens, the watch will be auctioned off by Hublot, and proceeds will be given to charity.
"When my collaboration with Hublot was announced, we made it known that we would be adopting new forms of artistic expression," Murakami said in a press release. "After creating all the timepieces together, as well as the digital works of art, we are now imagining new ways of accessing contemporary art."
Ricardo Guadalupe, Hublot's chief, also said, "Our partnership with Takashi Murakami is allowing us to construct a history that interlinks all the works we have released with Takashi, both digital pieces and the watches themselves."
