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Mitchell & Ness to produce apparel, headwear, accessories for all 32 NHL teams

Through the sportswear company's relationship with the NHLPA, items with great former NHL players will also be offered.

The National Hockey League (NHL) has given lifestyle brand Mitchell & Ness, the rights to produce licensed apparel, headwear and accessories for all 32 franchises.

The NHL's current e-commerce connection with gear behemoth Fanatics, which purchased Mitchell & Ness in February in a deal reportedly for US$250 million, is aligned with the duration and rights of the new agreement.

As a result of the partnership, Fanatics will distribute Mitchell & Ness' NHL-licensed products widely to all of the official websites for all 32 NHL teams, the NHL's official shop, and the redesigned Mitchell & Ness e-commerce site.

The NHL's retail outlets, a few arenas, and locations that Mitchell & Ness services will also carry products.

Through a separate deal with the NHLPA (NHL Players Association), Mitchell & Ness will showcase the top names in the game in a variety of clothing. Through the sportswear company's relationship with the NHLPA, items with great former NHL players will also be offered.

The new NHL line from Mitchell & Ness will go on sale in November and include a variety of street fashion clothes and lifestyle items, such as jerseys, hats, tops, and bottoms.

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