NVidia Unveiled Its Most Powerful GPU In The GTX 1080 Ti And It’s Only $699

Once again, the current reigning king of graphics processors has outdone itself and in just a few months after setting a record with its new Titan X as well. Unveiling the new GeForce GTX 1080 Ti, NVidia claims that it is its most powerful GPU yet. What’s more, it only costs $699.

It’s no secret that NVidia’s top end GPUs do come at top shelf prices, with the Titan X’s $1,200 cost being a good example. Even though it’s cheaper, the 1080 Ti reportedly 35% faster than the standard 1080 and surpasses the performance of the Titan X in terms of in-game performance, IGN reports.

The specs that the company provided reflects this power as well, with the 1080 Ti having 11 GB GDDR5X memory and 3584 CUDA cores. It also comes with 1582 MHz when overclocked. Just for comparison, the Titan X has 12 GB GDDR5X, though both cards have the same number of CUDA cores. At almost half the cost, it’s easy to see which one is the more attractive prospect.

Bringing the point of the GPU’s capabilities home, NVidia compared the 1080 Ti with last generation’s most powerful graphics card, the GTX 980 on the promotional page. The former doubled the latter’s performance in most cases while tripling it in some.

As PC Gamer notes, the release of the 1080 Ti isn’t really surprising. Not only has it been rumored for the last few months, NVidia’s track record for release Ti versions of its GPUs also makes the company rather predictable in this matter.

With the new graphics card’s announcement, AMD is playing catch-up with NVidia once again. The smaller chip maker has been trying to drum up interest before the launch of its Vega graphics cards, which is supposed to come out in the second quarter of this year.