Nasdaq integrates with Noble Markets

American stock exchange Nasdaq has entered into a deal with bitcoin start-up Noble Markets.

As a part of the agreement, Nasdaq's X-stream technology will be utilized by Noble upon its official launch.

Noble Founder and CEO John Betts said that his latest endeavour seeks to outrun competitors in the market by offering many of the features they may be seeking to build out of the box. He added that his company does not intend to compete against bitcoin exchanges, but instead will try to provide liquidity to these companies.

"We're not trying to fight for a slice of the pie, we're building the venue where the large capital that exists in the capital markets and corporations that use these products as part of their business needs, where we can provide that liquidity to other exchanges. The goal is to create a larger pie", Betts told CoinDesk.

He said that Nasdaq, was looking forward to work with a partner in the bitcoin ecosystem and that they were an active player in helping to build the relationship.