New $1,200 RED Smartphone Comes With Holographic Display, Flooded With Pre-Orders

Anyone who has ever paid attention to how many of today’s movies are made would likely have some idea of what RED is. Basically, it’s a provider of equipment so advanced that the company has become a staple in Hollywood. Now, RED is having a go at creating a smartphone despite having no prior experience doing so. The device will supposedly feature holographic display and will cost $1,200, and it’s already getting flooded with pre-orders.

Called the Hydrogen One, it’s being marketed as the first holographic smartphone that is coming to the market. Intended to be available in 2018, the device costs $1,595 for the Titanium models and $1,195 for the Aluminum version.

It is being made by RED, the company owned by Jim Jannard, who is the same person that put Oakley sunglasses on the map. After selling the brand, he started RED, which is one of the most sought after suppliers of camera equipment for both movies and TV. With just that example, it’s clear to see that Jannard has a flair for succeeding in areas where he should have had no business being.

In a post on the forum Reduser.net, Jannard provided some details about the device as well as explained the puzzling amount of pre-orders for the unit that costs nearly twice that of the iPhone 7. Apparently, it has a lot to do with the respect and trust that RED has managed to accumulate throughout its years of operation.

“Why did some Redusers blindly order HYDROGEN today without even reading the release?” the post reads. “This seems incredible to those unfamiliar with the RED program. Over the past 10 years RED has gone from scam (announcing the impossible) to delivering the impossible… over and over. Our core customers have seen and participated in this process and have stories to tell. Apparently we have earned their “blind trust” because we have not let them down. We understand that those unfamiliar with our history will certainly not get this.”