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Another product launch, another shot fired in the smartphone war between Samsung and Apple. This time, the South Korean giant made a move that involved launching a video ad mocking the iPhone X and its missing features. The clip went through a series of scenes pointing out several reasons why Samsung’s products are supposedly better than that of Apple’s.
Apple has been drawing a lot of criticisms since the launch of the iPhone 7 due to its propensity to remove features without taking its consumers into consideration. It started with the removal of the headphone jack and it has culminated in the removal of the home button. In the video that Samsung posted on its YouTube account, the company lambasted Apple for all these things.
The clip started with a young man getting his iPhone back in 2007 and following the same trend throughout the years. By 2017, the character decided to switch to Samsung after the iPhone X was unveiled. Before that, though, it was shown how the company’s Android devices had bigger screens than the iPhone and how they were waterproof before the iPhone.
In one instance the Apple unit was placed in a bowl of rice after it got wet while the Samsung phone was still functioning perfectly. The clip also showed how the South Korean giant’s device did wireless charging before the Cupertino firm thought of implementing the feature.
By the end, the character in the clip finally decided to get a Galaxy Note 8, skipping the long lines where a host of Apple fans was queuing. There was even an instance where an iPhone user had a haircut parodying the iPhone X, ostensibly showcasing the cult-like dedication that some users had for the Apple device.
As 9to5Mac notes, Samsung has been throwing jabs at Apple for a long time, with past ads constantly pointing out how Apple was behind the curve with many notable features and specifications. With the Note 8 coming out to favorable reviews this September, though, it’s unlikely that this kind of tactic is necessary to achieve stellar sales numbers.
