The late Kobe Bryant’s wife Vanessa and Nike have reached an agreement to continue their partnership in making and selling Kobe’s brand.
Nike’s first new Kobe release would be the Kobe 6 Protro “Mambacita Sweet 16,” which will honor Gigi Bryant.
The partnership also allows Nike to donate 100 percent of the net proceeds yearly for Gianna’s shoes to the Mamba and Mambacita Sports Foundation.
Nike and Vanessa Bryant will also “establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come.”
John Donahoe, President & CEO, NIKE, Inc., said Kobe Bryant’s impact in growing the sport, such as encouraging women and the youth to pick it up, endures as one of his deepest, lasting legacies.
