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Nike finally took action as there were confusions after Lil Nas X and MSCHF released the “satan shoes” on March 29. The famous shoe and sportswear brand was slammed on social media as the product features a satanic theme that the public finds really disturbing.
For this, Nike filed a trademark infringement lawsuit against MSCHF Product Studio, Inc. since the company’s Nike Air Max 97 was used to design the collaborative sneaker project of singer Lil Nas X and MSCHF.
The revolting devilish shoe theme
The lawsuit was filed on Monday, March 29, the same day that the controversial Lil Nas X shoes were released. The modified Nike Air Max 97 featured real human blood in addition to the symbols related to the devil.
As mentioned on CNN Business, there are only 666 pairs of “satan shoes” available, and these were sold out already as soon as it was put up for sale. It was said that the sneakers were inspired by Lil Nax X’s latest “Montero (Call Me By Your Name)” music video.
The shoes also sparked outrage for the singer’s seeming worship of the devil, and many adults also expressed concerns over the shoes that were designed with a drop of human blood. It also has the number 666 and has an imprinted Luke 10:18 Bible verse on it, as per TMZ.
There is also an upside-down cross, and a metal pentagram was attached to the shoelaces. The blood content is said to be 1 drop, and this was mixed with 60cc of red ink. The limited shoes were sold for $1,018 each.
Nike’s complaint
Now, in its complaint, Nike requested the court to stop the sale of the redesigned Nike Air Max 97 shoes. The company wants MSCHF to stop fulfilling the orders for the Lil Nas X shoes as they have no authorization to use their brand for their shoe design.
Nike further said that many people are threatening to boycott the company as a result of the devil-themed shoes. It is apparently damaging the firm’s image since people are misunderstanding the fact that it has nothing to do with the creation of such a diabolical design.
"There is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product," Reuters quoted the company as stated in its complaint.
"MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF's products and Nike.”
