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Nissan Motor announced its strategic roadmap on Monday, revealing its ambitious goal to introduce 30 new models by the fiscal year ending in March 2027. The Japanese automaker aims to boost global sales by 1 million vehicles while concurrently implementing cost-reduction strategies to enhance profitability.
Expanding Product Portfolio and Profitability Goals
Reuters reported that in Nissan's updated medium-term business plan, the carmaker targets an operating profit margin exceeding 6% and total shareholder returns exceeding 30% by the deadline. The company plans to achieve these milestones through product diversification and streamlined operational efficiency.
Despite being an early player in electric vehicles with the Leaf model, Nissan has faced intense competition from industry giants like Tesla and BYD, particularly in the lucrative Chinese market. The company strives to make electrified vehicles, including hybrids, account for 60% of its global sales by the decade's end.
To navigate the competitive landscape, Nissan and fellow Japanese automaker Honda Motor are exploring the potential for a strategic partnership. The collaboration would focus on developing key components for electric vehicles and other critical areas to enhance their market positions.
Electrification Drive and Cost Competitiveness
According to CNA, out of the 30 upcoming models, Nissan plans to introduce 16 electrified vehicles within the next three years. The company aims to significantly reduce the cost of future electric cars by 30% to align them with traditional internal combustion engine models by 2030.
Innovations in Autonomous Driving Technology
Alongside electrification, Nissan is heavily investing in autonomous driving technologies. The automaker has announced plans to launch vehicles with advanced driver assistance systems (ADAS) across multiple markets, emphasizing safety and convenience.
This move aligns with Nissan's strategy to lead in technological innovations and positions the company to meet the increasing consumer demand for safer, more intelligent vehicles. Nissan's commitment to advancing autonomous driving technology showcases its dedication to enhancing the driving experience, further solidifying its place in the competitive automotive industry.
Photo: Nissan Newsroom
