Nissan to stop producing Datsun brand vehicles

Nissan is ending production of Datsun brand vehicles less than a decade after reviving the famed budget car to woo cost-conscious customers in emerging markets.

According to the Japanese automaker, it is focusing on core models and segments that bring the most benefit to customers, dealer partners, and the business.

The Datsun redi-GO production will cease at the Chennai Plant, but sales of already built models would continue.

After production in Indonesia and Russia ceased, the brand's last manufacturing facility was in India.

After-sales service and components, according to the business, will be accessible.

Nissan killed the Datsun name in 1981, but Carlos Ghosn, then-CEO, brought it back in 2013.

Ghosn was detained in Japan on suspicion of financial malfeasance, then jumped bail and fled to Lebanon, where he is still wanted by the international community.

Datsun's second death is said to be the result of poor sales, and it comes as Nissan struggles to shake off a years-long downturn.

The Datsun was originally sold in 1931 and has since been sold in 190 countries.