Omni Direct Nominated for Moxie Award at 2017 ERA D2C

MIAMI, Oct. 18, 2017 -- Omni Direct, leaders in U.S. Hispanic direct response marketing and media, was nominated for a Moxie Award for Best U.S. Hispanic Direct Response TV Show for Finishing Touch™ Flawless during the 2017 Electronic Retailing Association’s (ERA) annual D2C conference held in Las Vegas. 

“We are thrilled to have been nominated once again at the 2017 Moxie Awards for U.S. Hispanic Show category,” said Alex Agurcia, Founder/CEO of Omni Direct. “We’ve been a finalist for this coveted industry award for eight out the past nine years, our continued recognition showcases the importance and growth of the U.S. Hispanic market as well as the strength and passion of our team.”

The ERA Moxie Awards is the premier awards program, honoring the best campaigns of the year. Spanning every aspect of the industry – television, radio, online and mobile – the ERA Moxie Awards has more than two-dozen categories from which to choose.

Omni Direct’s expertise in U.S. Hispanic direct response television (DRTV) spans both media buying and production. In past years, Omni Direct has won Moxie Awards for Copper Fit Step FX (2016); Clear TV (2013); Clave Al Ingles (2012); and Muzzy (2011). The company has also previously been honored with Moxie Award nominations for Finishing Touch Yes, Oster Xpert Series Blender, HD Foldaways, Trendy Top, Pedi Spin, Cami Shaper, and Xtreme Bra.

“To be recognized year after year is thrilling. Omni Direct strives to be the standard for creative and media that drives response rates from the U.S. Hispanic consumer and deliver results for our clients,” said Denira Borrero, COO of Omni Direct. “The US Hispanic media campaign for Finishing Touch Flawless, an Idea Village product, has been one of the industry’s most successful of 2017 and that is what we are most proud of.” 

About Omni Direct

Established in 1999, Omni Direct is the nation’s leading US Hispanic full-service direct-to-consumer marketing company.  With the launch of hundreds of successful campaigns targeting the Hispanic market for Fortune 500 companies, direct response industry leaders and entrepreneurs, Omni Direct incorporates a best practices approach to media and campaign management.  The company offers services including strategic planning, creative production and media buying as well as campaign management.  Omni Direct focuses on delivering measurable and sustainable return on investment leveraging the efficiencies of a direct response media buying model. Visit www.OmniDirect.tv.

About the Electronic Retailing Association

Since 1990, the Electronic Retailing Association (ERA) has served as the exclusive trade association representing the global $350-billion direct-to-consumer marketplace. Membership is comprised of companies that use the power of direct response marketing to sell goods and services on television, online and on radio. ERA members practice a sophisticated and accountable marketing methodology, leveraging video and audio to compel a direct and measurable response.

ERA works to protect the regulatory and legislative climate of direct response marketing while ensuring a favorable landscape that enhances direct response marketers’ ability to bring quality products and services to the consumer. In addition, we strive to promote thought leadership and the sharing of knowledge to advance the direct response marketing industry, as well as to facilitate relationships that help members to drive their businesses’ growth and profitability. Visit www.Retailing.org.

The ERA Moxie Awards honors the best direct response campaigns of the year. Visit www.D2Cshow.org.

Media Contact: Aljolynn Sperber
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(310) 341-7353