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Orion confectionery company, headquartered in Yongsan, South Korea, is also operating in Vietnam through its local subsidiary there. It was reported that this overseas unit has achieved very high sales records, and as of November, the amount was more than $313.8 million.
The given number is said to be the company’s accumulated sales from January to last month. This showed a 38% increase compared to last year in the same period. With the sales results for 11 months, Orion Corp. is apparently experiencing rapid growth in the said country.
According to The Korea Economic Daily, the high sales were attributed to the popularity of its Choco pie snack product. This has been selling out fast, along with the O’Star potato crisp, boosting Orion’s sales.
It was in 2005 when Orion brought the brand to Vietnam by establishing a local subsidiary. In 2016, it saw KRW200 billion in sales and this amount was topped last year after earning KRW300 billion.
The Choco pie alone is a moneymaker already and showed annual earnings of KRW100 billion in the Southeast Asian market. It was mentioned that the pie has become part of local wedding favor in Vietnam, and it is also used on the altar for ancestors, and these have made the snack one of the bestsellers in the country.
Orion’s O’Star potato crisp also topped the ranking for potato snacks and compared to 2021. Its sales increased by 39% in the same period. Business experts opined that two of the leading reasons for the surge in sales for Orion products were the full localization of the company’s production facilities and the flavor of choco pie and potato crisps that suit the Vietnamese palate very well.
Moreover, they said that the company’s ability to build connections with distributors also contributed to the brand’s commercial success here. It is said to have secured more than 170 dealers across the region.
Finally, Yonhap News Agency reported that Orion is planning to add new production facilities at its production plants in Ho Chi Minh City and Hanoi. It is also considering setting up another factory, but this is still a plan at the moment.
