Orion confectionery company, headquartered in Yongsan, South Korea, is also operating in Vietnam through its local subsidiary there. It was reported that this overseas unit has achieved very high sales records, and as of November, the amount was more than $313.8 million.
The given number is said to be the company’s accumulated sales from January to last month. This showed a 38% increase compared to last year in the same period. With the sales results for 11 months, Orion Corp. is apparently experiencing rapid growth in the said country.
According to The Korea Economic Daily, the high sales were attributed to the popularity of its Choco pie snack product. This has been selling out fast, along with the O’Star potato crisp, boosting Orion’s sales.
It was in 2005 when Orion brought the brand to Vietnam by establishing a local subsidiary. In 2016, it saw KRW200 billion in sales and this amount was topped last year after earning KRW300 billion.
The Choco pie alone is a moneymaker already and showed annual earnings of KRW100 billion in the Southeast Asian market. It was mentioned that the pie has become part of local wedding favor in Vietnam, and it is also used on the altar for ancestors, and these have made the snack one of the bestsellers in the country.
Orion’s O’Star potato crisp also topped the ranking for potato snacks and compared to 2021. Its sales increased by 39% in the same period. Business experts opined that two of the leading reasons for the surge in sales for Orion products were the full localization of the company’s production facilities and the flavor of choco pie and potato crisps that suit the Vietnamese palate very well.
Moreover, they said that the company’s ability to build connections with distributors also contributed to the brand’s commercial success here. It is said to have secured more than 170 dealers across the region.
Finally, Yonhap News Agency reported that Orion is planning to add new production facilities at its production plants in Ho Chi Minh City and Hanoi. It is also considering setting up another factory, but this is still a plan at the moment.


Gold Prices Dip Amid Middle East Uncertainty and Inflation Fears
Oil Prices Rebound as Hormuz Disruptions and Middle East Tensions Rattle Markets
Foreign Investors Pour $18.65 Billion into Japanese Stocks Amid Market Stabilization
Trump Slams Iran Over Strait of Hormuz Oil Restrictions Amid Fragile Ceasefire
Alibaba Shares Slide as Jefferies Slashes Price Target Over AI Spending and Business Losses
Chinese Cars in Europe: Consumer Trust Is Shifting Fast
Tokyo Electric Power Attracts Major Investors Amid Billion-Dollar Restructuring Push
China's Inflation Data Misses Forecasts as Consumer Prices Slow in March
Colombia and Ecuador Trade War Escalates With Retaliatory Tariffs
Disney Plans to Cut 1,000 Jobs Amid Ongoing Restructuring Efforts
Rio Tinto's California Boron Assets Attract Over a Dozen Bidders, Valued at Up to $2 Billion
TSMC Posts Strong Q1 2025 Revenue, Riding AI Chip Demand Wave
Gold Prices Rise on Weaker Dollar and Ceasefire Hopes
Oil Prices Rise Amid Strait of Hormuz Tensions and U.S.-Iran Talks
Bank of America Identifies Top Asia-Pacific Semiconductor Stocks Poised for AI-Driven Growth
China Vanke Seeks Bond Extension Amid Mounting Debt Crisis
Trump Claims Oil Tankers Heading to U.S. Amid Iran War and Strait of Hormuz Crisis 



