South Korea Factory Output Misses Forecasts in November Amid Ongoing Economic Uncertainty 
Oil Prices Slip Slightly as Markets Weigh Geopolitical Risks and Supply Glut Concerns 
Asian Stock Markets Start New Year Higher as Tech and AI Shares Drive Gains 
Allegiant to Acquire Sun Country Airlines in $1.5 Billion Deal to Expand U.S. Leisure Travel Network 
Japanese Business Leaders Urge Government Action as Weak Yen Strains Economy 
Gold Prices Rebound in Europe as Geopolitical Tensions and Fed Outlook Support Bullion 
Trump Administration Approves Nvidia H200 AI Chip Sales to China Under New Export Rules 
Asian Currencies Trade Flat as Dollar Weakens in Thin New Year Trading 
Netflix Plans All-Cash Bid for Warner Bros Discovery Studios Amid Intense Hollywood Takeover Battle 
Starlink Internet Remains Active in Iran Despite Nationwide Blackout 
Anthropic Launches HIPAA-Compliant Healthcare Tools for Claude AI Amid Growing Competition 
BlueScope Steel Announces A$1 Special Dividend After Asset Sales 
Trump Pushes Tech Giants to Absorb AI Data Center Power Costs, Citing Microsoft Changes 
Vitol to Ship First U.S. Naphtha Cargo to Venezuela Under New Oil Supply Deal 
U.S. Stock Index Futures Steady as Markets Await Fed Policy Clues in Holiday-Thinned Trade 
Viking Therapeutics Sees Growing Strategic Interest in $150 Billion Weight-Loss Drug Market 
PUMA SE and Formula One have signed a licensing deal that will make the German athletic and casual footwear, apparel manufacturer the official partner and exclusive provider of uniforms, racing gear, and other lifestyle collections.
Formula One, the highest class of international racing for open-wheel single-seater formula racing cars, agreed to a multi-year partnership with PUMA. The footwear and sports apparel maker will now be F1’s official supplier in the motor-racing championship events.
With the collaboration, PUMA will also be granted the rights to make Formula 1-branded accessories, sportswear, and footwear. The German company will also supply the uniforms of F1 staff at the track. Fans can expect new lifestyle and motorsport collections featuring designs that will surely attract the sport’s audiences.
Moreover, it was revealed that all 10 teams of the Formula One are covered in the deal with PUMA. Thus, it will be the sole creator of fanwear and other items featuring each team. The sale of the items will start worldwide in February 2024.
Stichd, a subsidiary of PUMA, is set to exclusively operate the retail stores for the branded items during racing events. The shops will sell licensed products of the Formula 1 brand along with some imitation team wear and fanwear.
“PUMA has become the most authentic and credible sports brand in motorsports and has the expertise to create the best products for the world’s leading drivers and teams as well as for its fans,” PUMA’s chief executive officer, Arne Freundt, said in a press release. “The influence of motorsport, and Formula 1 in particular, on sports- and streetwear culture has significantly increased in recent years.”
She added, “Our new partnership with Formula 1 is an exciting opportunity to further explore this blend of motorsports and lifestyle. PUMA has always sat at the intersection of sports and fashion and we feel we are in the perfect position to translate the culture of the sport into relevant streetwear collections and drive brand heat with a young, affluent, and diverse audience.”
