Airline Loyalty Programs Face New Uncertainty as Visa–Mastercard Fee Settlement Evolves 
Japan’s Nikkei Drops as Markets Await Key U.S. Inflation Data 
GM Issues Recall for 2026 Chevrolet Silverado Trucks Over Missing Owner Manuals 
Spain’s Industrial Output Records Steady Growth in October Amid Revised September Figures 
Airbus Faces Pressure After November Deliveries Dip Amid Industrial Setback 
Australia’s Economic Growth Slows in Q3 Despite Strong Investment Activity 
Netflix’s Bid for Warner Bros Discovery Aims to Cut Streaming Costs and Reshape the Industry 
USPS Expands Electric Vehicle Fleet as Nationwide Transition Accelerates 
Hikvision Challenges FCC Rule Tightening Restrictions on Chinese Telecom Equipment 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
Amazon Italy Pays €180M in Compensation as Delivery Staff Probe Ends 
Momenta Quietly Moves Toward Hong Kong IPO Amid Rising China-U.S. Tensions 
IMF Deputy Dan Katz Visits China as Key Economic Review Nears 
Proxy Advisors Urge Vote Against ANZ’s Executive Pay Report Amid Scandal Fallout 
RBI Cuts Repo Rate to 5.25% as Inflation Cools and Growth Outlook Strengthens 
Tesla Faces 19% Drop in UK Registrations as Competition Intensifies 
EU Prepares Antitrust Probe Into Meta’s AI Integration on WhatsApp 
PUMA SE and Formula One have signed a licensing deal that will make the German athletic and casual footwear, apparel manufacturer the official partner and exclusive provider of uniforms, racing gear, and other lifestyle collections.
Formula One, the highest class of international racing for open-wheel single-seater formula racing cars, agreed to a multi-year partnership with PUMA. The footwear and sports apparel maker will now be F1’s official supplier in the motor-racing championship events.
With the collaboration, PUMA will also be granted the rights to make Formula 1-branded accessories, sportswear, and footwear. The German company will also supply the uniforms of F1 staff at the track. Fans can expect new lifestyle and motorsport collections featuring designs that will surely attract the sport’s audiences.
Moreover, it was revealed that all 10 teams of the Formula One are covered in the deal with PUMA. Thus, it will be the sole creator of fanwear and other items featuring each team. The sale of the items will start worldwide in February 2024.
Stichd, a subsidiary of PUMA, is set to exclusively operate the retail stores for the branded items during racing events. The shops will sell licensed products of the Formula 1 brand along with some imitation team wear and fanwear.
“PUMA has become the most authentic and credible sports brand in motorsports and has the expertise to create the best products for the world’s leading drivers and teams as well as for its fans,” PUMA’s chief executive officer, Arne Freundt, said in a press release. “The influence of motorsport, and Formula 1 in particular, on sports- and streetwear culture has significantly increased in recent years.”
She added, “Our new partnership with Formula 1 is an exciting opportunity to further explore this blend of motorsports and lifestyle. PUMA has always sat at the intersection of sports and fashion and we feel we are in the perfect position to translate the culture of the sport into relevant streetwear collections and drive brand heat with a young, affluent, and diverse audience.”
