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Peloton and Lululemon announced a partnership, sparking significant market reactions. This collaboration aims to combine fitness content and athletic apparel for enhanced member experiences and global community engagement.
CNBC reported that Peloton's stock price soared more than 15% in the extended trading, while Lululemon's shares were flat in the after-market trading. The increase happened after the two entered into a five-year tie-up. This is a remarkable alliance as the brands have also been rivals in the fitness market.
The Creation of a Powerful Product Offering
"Our brands create transformational experiences, products, and content that build meaningful connections and unlock greater possibilities for our Members, anytime, anywhere," Peloton's chief emerging business officer, Dion Camp Sanders, said in a press release. "By bringing together the best in fitness content with the best in athletic apparel, we'll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals."
Lululemon's president of Americas and global guest innovation, Celeste Burgoyne, also commented on the partnership, "We are excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world."
She added that as a leading brand in technical athletic apparel, the collaboration between Lululemon and Peloton will surely create a powerful synergy and product offering for the latter's members and customers.
"Our two companies share a vision to advance well-being through movement, and this partnership ensures our Lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible," Burgoyne said.
Availability of the Collaborative Products
Peloton and Lululemon's co-branded apparel will be available at Peloton stores starting Oct. 11. It will also be sold via one peloton apparel website in the United States, Canada, and the United Kingdom. By March 24, the products will be available in all of Peloton's global markets.
Moreover, starting Nov. 1, All-Access members of Lululemon Studio will be allowed to view and join thousands of Peloton classes. This is part of the companies' agreement that makes Peloton the exclusive provider of digital fitness content to the apparel maker's studio subscribers.
Photo by: Lululemon Press Release
