Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice 
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences 
RBI Holds Repo Rate at 5.25% as India’s Growth Outlook Strengthens After U.S. Trade Deal 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Ford and Geely Explore Strategic Manufacturing Partnership in Europe 
Thailand Inflation Remains Negative for 10th Straight Month in January 
Glastonbury is as popular than ever, but complaints about the lineup reveal its generational challenge 
Why a ‘rip-off’ degree might be worth the money after all – research study 
Columbia Student Mahmoud Khalil Fights Arrest as Deportation Case Moves to New Jersey 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
The American mass exodus to Canada amid Trump 2.0 has yet to materialize 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
The ghost of Robodebt – Federal Court rules billions of dollars in welfare debts must be recalculated 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
Why financial hardship is more likely if you’re disabled or sick 
Missouri Judge Dismisses Lawsuit Challenging Starbucks’ Diversity and Inclusion Policies 
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks 
Peloton and Lululemon announced a partnership, sparking significant market reactions. This collaboration aims to combine fitness content and athletic apparel for enhanced member experiences and global community engagement.
CNBC reported that Peloton's stock price soared more than 15% in the extended trading, while Lululemon's shares were flat in the after-market trading. The increase happened after the two entered into a five-year tie-up. This is a remarkable alliance as the brands have also been rivals in the fitness market.
The Creation of a Powerful Product Offering
"Our brands create transformational experiences, products, and content that build meaningful connections and unlock greater possibilities for our Members, anytime, anywhere," Peloton's chief emerging business officer, Dion Camp Sanders, said in a press release. "By bringing together the best in fitness content with the best in athletic apparel, we'll give our communities one-of-a-kind experiences and special content that will inspire them to achieve their goals."
Lululemon's president of Americas and global guest innovation, Celeste Burgoyne, also commented on the partnership, "We are excited to collaborate with Peloton to connect with our highly engaged communities across North America and in markets around the world."
She added that as a leading brand in technical athletic apparel, the collaboration between Lululemon and Peloton will surely create a powerful synergy and product offering for the latter's members and customers.
"Our two companies share a vision to advance well-being through movement, and this partnership ensures our Lululemon Studio Members will have access to the most expansive and dynamic offering of fitness content possible," Burgoyne said.
Availability of the Collaborative Products
Peloton and Lululemon's co-branded apparel will be available at Peloton stores starting Oct. 11. It will also be sold via one peloton apparel website in the United States, Canada, and the United Kingdom. By March 24, the products will be available in all of Peloton's global markets.
Moreover, starting Nov. 1, All-Access members of Lululemon Studio will be allowed to view and join thousands of Peloton classes. This is part of the companies' agreement that makes Peloton the exclusive provider of digital fitness content to the apparel maker's studio subscribers.
Photo by: Lululemon Press Release
