Pepsi to test market for cocoa cola

Pepsi is open to larger-scale production of its Cocoa Cola if there is customer demand for the new flavor concocted to capitalize on the cozy, winter drink.

The food company would open tasting opportunities for the new drink, which it described as a cool, refreshing take on a winter classic, just time for National Hot Chocolate Day on Sunday.

The brand wants fans on Sunday to Tweet a photo of themselves @Pepsi drinking hot cocoa for the chance to taste the new Pepsi "Cocoa" Cola for free.

Last month, Pepsi received over 6,000 retweets when it challenged fans on Twitter to unlock the new cocoa-inspired innovation by retweeting their post.

According to Pepsi, the cocoa cola tastes like milk chocolate, with vanilla undertones and creaminess.