PepsiCo is eyeing to increase beverage servings delivered through reusable models from 10 percent to 20 percent by 2030 by reducing virgin plastic per serving by 50 percent.
The new global packaging goal is part of the company’s business transformation strategy, ‘PepsiCo Positive’.
PepsiCo, which hopes to become net zero by 2040, will pursue four approaches to achieve its new packaging goal.
It includes expanding its SodaStream business, building out its refillable plastic (PET) and glass bottle offerings, growing its fountain drinks business with reusable cups, and accelerating growth in powders and concentrates.
According to Katharina Stenholm, chief sustainability officer at PepsiCo Europe, they aim to fundamentally transform the traditional beverage consumption model by utilizing reusable and refillable options accessible and convenient, at scale, for European consumers”.
PepsiCo says it will continue working with multiple partners to develop new infrastructure to support reuse and refill models.
