Perry Ellis International Announces Women’s Fragrance Collection for Laundry by Shelli Segal

MIAMI, Oct. 10, 2016 -- Perry Ellis International (Nasdaq:PERY) announced today that it has entered into a license agreement with Sheralven Enterprises Ltd., (“Sheralven”) to design and distribute women’s fragrance, bath and home fragrance products under the Laundry by Shelli Segal® brand throughout the United States, Canada and Mexico.  The collection is planned to launch Holiday 2017 in major department stores, cosmetic and fragrance specialty stores as well as ecommerce channels. 

Feminine, sexy, smart, and always glamorous, the Laundry by Shelli Segal® collection has been shaping the way women dress for over 25 years.  The brand continues to inspire women today with iconic styling, vibrant prints and color and the unexpected use of embellishments, in every product.  The brand's current licensed categories, ranging from outerwear and fashion accessories to home decor, complement the core dress and swimwear classifications and position Laundry by Shelli Segal as a true lifestyle brand. 

“We are confident Sheralven will be a terrific partner in capturing the spirit and femininity of the Laundry by Shelli Segal woman, with a fragrance collection beautifully designed to capture the brand’s unique style.  This alliance will certainly continue to extend our global reach,” remarked George Feldenkreis, Executive Chairman of Perry Ellis International. 

John Burghfechtel, EVP of Corporate Strategy for Sheralven commented, “Laundry by Shelli Segal is a welcome addition to the ‘brands’ of Sheralven. With a strong collaboration on strategy, design and distribution, we have confidence in our long term relationship and our ability to deliver a fragrance that embodies the core principles of the brand.

For more information about Perry Ellis International, Inc. and the company’s entire portfolio of brands, please visit. www.PERY.com.

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®.  The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.

About Sheralven Enterprises, Ltd.  

Sheralven Enterprises, Ltd. has been a family owned and operated distributor of designer, branded beauty products for almost 40 years. The company’s mission expanded to include developing both brands and private label beauty products as a one stop solution to bring product from concept to R&D to retail. Sheralven also provides state of the art warehousing and logistical services to all retail and ecommerce classes of trade.

Contact:

Pamela Fields
[email protected]
212-536-5602

John Burghfechtel
[email protected]
631-667-6500 x 296