Philip Morris Korea to launch 'healthier' next-generation e-cigarette

Philip Morris Korea will launch a next-generation e-cigarette, which is less harmful and equipped with a new type of tobacco heating system, the IQOS ILUMA, next month.

Paik Young-jae, managing director of Philip Morris Korea, stressed that their new products emit 95 percent less harmful substances than a normal cigarette because they heat tobacco instead of burning it.

The new product has no blades and does not require cleaning.

As the device’s Smartcore induction system does not burn tobacco but heats it inside to offer a consistent, quality smoking experience, there is no residue after use.

The new stick-type tobacco item, the Terra Smartcore Stick, with IQOS ILUMA, functions automatically when used.

According to Jacek Olczak, CEO of Philip Morris International, they are expanding their portfolio and seeking innovative items to realize their 'smoke-free' future vision,"

The IQOS ILUMA series comes in two types: the IQOS ILUMA PRIME, which features luxurious monotone aluminum material and it comes in four different colors, and the IQOS ILUMA, which adopts a holder made with cutting-edge technology and it comes in five colors. Both products can be used twice consecutively after charging them fully one time.

IQOS ILUMA products will be available at 15 directly managed stores as well as convenience stores in South Korea starting from Nov. 10.

As of July 2022, Philip Morris International sells non-combustible e-cigarette products in 70 nations. According to the corporation, its IQOS products are used by more than 19 million individuals worldwide.