Norway’s Wealth Fund Backs Shareholder Push for Microsoft Human-Rights Risk Report 
Anthropic Reportedly Taps Wilson Sonsini as It Prepares for a Potential 2026 IPO 
Australia Moves Forward With Teen Social Media Ban as Platforms Begin Lockouts 
Coupang Apologizes After Massive Data Breach Affecting 33.7 Million Users 
Baidu Cuts Jobs as AI Competition and Ad Revenue Slump Intensify 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
Hikvision Challenges FCC Rule Tightening Restrictions on Chinese Telecom Equipment 
Taiwan Opposition Criticizes Plan to Block Chinese App Rednote Over Security Concerns 
Trump Administration to Secure Equity Stake in Pat Gelsinger’s XLight Startup 
Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman 
Amazon and Google Launch New Multicloud Networking Service to Boost High-Speed Cloud Connectivity 
Nexperia Urges China Division to Resume Chip Production as Supply Risks Mount 
Microchip Technology Boosts Q3 Outlook on Strong Bookings Momentum 
Sam Altman Reportedly Explored Funding for Rocket Venture in Potential Challenge to SpaceX 
Morgan Stanley Boosts Nvidia and Broadcom Targets as AI Demand Surges 
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature 
PlayStation 5 is set to be launched soon and to spread the word about the newest gaming console, Sony started its marketing scheme and it was a hit. The tech company just released PS5’s very first ad campaign titled “Play has no Limits” and it has already gained over a million views as of writing.
PS5’s new ad campaign
This is PlayStation’s first global campaign as PS5 is set to be released in November. As per USA Today, more than 70 artists specializing in visual effects have worked on this single project created by Clarissa Dale and John Trainer-Tobin.
The ad was reported to have been directed by Dan DiFelice through Biscuit Filmworks. It opened with a woman walking through an ice cave then a voiceover could be heard as she walks.
“Welcome to a world where you can feel more,” the voiceover said in the PlayStation 5 ad video. Then the ice broke and a giant monster with huge tentacles emerged and the woman started to run away from it. The voiceover continues: “A world where you can see through sounds..a world where you can feel force at your fingertips. Welcome to a new world of immersion.”
The explosive scenes in the ad clearly try to highlight PlayStation 5’s unique immersive technology and Sony has succeeded. Mary Yee, Sony Interactive Entertainment’s global marketing vice president, said that they are committed to improving the gamers’ experience and fulfill their expectations as much as they can.
“Today, I am pleased to share with you our first global spot for PlayStation that showcases some of the immersive gameplay you will experience on the new PS5 console,” Yee said in the press release that was published on PlayStation’s blog. “In our first global digital ad for the PS5 console, you’ll see the new console’s features come to life through a young woman’s eyes and her movements.”
Playstation 5 release date
Sony already released a number of information about PlayStation 5 like the console’s accessories, features and more. However, it has yet to be revealed when exactly it will be hitting the shelves. The company only vaguely mentioned that it will be out in “Holiday 2020” so they still have to announce an official date.
