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Pringles Introduces Bold New Flavors in Australia, NZ, Crafted by Michelin Star Chef Johari

Jeff Siepman/Unsplash

Pringles introduces two spicy chip flavors in Australia and New Zealand, responding to a surge in demand for bold, adventurous snacks. The Smokin Cajun Spice and Sizzlin Chipotle Sour Cream promise an unparalleled taste experience.

Developed in collaboration with renowned Michelin Star Chef Haikal Johari, the exclusive spicy range has been meticulously crafted to suit local tastes. Pringles' Smokin Cajun Spice offers a perfect combination of spice and tangy citrus notes, creating a flavor profile that will tantalize the taste buds. On the other hand, Sizzlin Chipotle Sour Cream provides a milder option for those who prefer a less intense heat while offering creamy and sour undertones.

Dan Bitti, Head of Pringles and Salty Snacks ANZ, expressed excitement about bringing these innovative flavors to chip lovers across Australia and New Zealand. Bitti acknowledged the increasing demand for more interesting and spicy options. He stated, "Whether you like your snacks fiery or mild, the Smokin Cajun Spice and Sizzlin Chipotle Sour Cream flavors are both a must-try, packing a punch of flavor and spice to get those tastebuds popping."

Pringles spent the past 18 months experimenting with various taste profiles and spice levels, focusing on finding the perfect balance between heat and flavor. The result is a range of chips set to become new favorites among consumers. Both flavors promise an exciting and novel snacking experience that will appeal to a wide audience.

The new Pringles spicy range is now available nationwide at Coles and in Woolworths, retailing for a recommended price of $5. Chip enthusiasts can look forward to savoring the unique and daring taste combinations of Sizzlin Chipotle Sour Cream and Smokin Cajun Spice, created exclusively for those seeking a bolder snacking adventure.

Pringles has answered the call of chip lovers in Australia and New Zealand, delivering a range of spicy options that are sure to set taste buds on fire. With the expert touch of Chef Haikal Johari and the careful crafting of complementary flavors, Pringles has once again provided snack enthusiasts with an exciting and delicious treat.


Photo: Jeff Siepman/Unsplash

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