Nvidia’s $100 Billion OpenAI Investment Faces Internal Doubts, Report Says 
Trump Threatens Aircraft Tariffs as U.S.-Canada Jet Certification Dispute Escalates 
OpenAI Reportedly Eyes Late-2026 IPO Amid Rising Competition and Massive Funding Needs 
Chinalco and Rio Tinto Acquire Controlling Stake in Brazil’s CBA for $903 Million 
Panama Supreme Court Voids CK Hutchison Port Concessions, Raising Geopolitical and Trade Concerns 
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate 
SpaceX Seeks FCC Approval for Massive Solar-Powered Satellite Network to Support AI Data Centers 
American Airlines Plans Return to Venezuela Flights After U.S. Lifts Ban 
Amazon Stock Dips as Reports Link Company to Potential $50B OpenAI Investment 
Federal Judge Signals Possible Dismissal of xAI Lawsuit Against OpenAI 
Apple Faces Margin Pressure as Memory Chip Prices Surge Amid AI Boom 
Apple Earnings Beat Expectations as iPhone Sales Surge to Four-Year High 
Boeing Secures New Labor Contract With Former Spirit AeroSystems Employees 
Pentagon and Anthropic Clash Over AI Safeguards in National Security Use 
PHOENIX, May 25, 2017 -- Proof has hired account-based marketing (ABM) software veteran Mike Atwood to lead sales in the United States and Canada.
Proof is the first business impact assurance (BIA) software in the world to enable marketers and communicators to manage performance data as well as compute and validate their business impact through secure collaboration among internal and external entities, including agencies and other external organizations.
The move marks the latest momentum for Proof, which launched in December, closed a $2 million seed round in January and has been adding high-profile business advisors and new customers over the past few months.
“There is a fundamental awakening happening in C-suites today,” said Atwood. “Business leaders are realizing that all the money they’ve been spending on marketing over the years wasn’t necessarily tied to the impact on business results, particularly revenue margin and cash flow. Business leaders and board rooms are starting to demand verified marketing performance and business impact. Proof is the platform that helps marketers and communicators deliver that and more.”
Atwood comes to Proof from Vendemore, the Stockholm-based leader in account-based marketing (ABM) software, where he led the company’s U.S. marketing and sales efforts. Prior to that he was vice president at Wilde Agency, an integrated marketing firm, and was previously a business development officer for a number of other agencies and consultancies. Former Vendemore CEO Christopher Engman is a Proof advisor and investor.
Over the past decade, the individuals that founded Proof have collaborated with 600+ business leaders to create a powerful, award-winning marketing logic framework; instrumentation for that framework; a powerful computational engine; and now a SaaS platform leveraging machine learning and pattern recognition. Proof counts top agencies and companies, including Fortune 100 corporations, among its growing roster of customers. For more information, please visit www.proofanalytics.ai.
Read what others have recently written about Proof:
- Martech Advisor: 5 Reasons CMOs Are Failing at ROI
- MartechToday: "New Analytics Platform Called Proof Correlates Marketing Impact Despite Time Lag"
- VentureBeat: "Proof Lands $2 Million to Explain Cause and Effect of Marketing Spend"
- The Measurement Standard: "Proof Not Quite the Holy Grail But Damn Close"
Contact: Jen Cadmus for Proof [email protected]
