Indonesia and Toyota Explore $300M Bioethanol Investment to Boost Renewable Energy Goals 
Indian Refiners Use Yuan via ICICI Bank to Pay for Iranian Oil Under U.S. Sanctions Waiver 
Tesla Q1 Earnings Preview: Robotaxi Delays and SpaceX Merger Speculation Grow 
Want to cut your energy bills? Here’s how five experts are doing it 
Eli Lilly in Talks to Acquire Kelonia Therapeutics for Over $2 Billion 
JAPEX Shares Drop as Middle East Tensions Drive LNG Costs and Production Risks 
Chinese Robotics Stocks React as Humanoid Robot Marathon Sparks Competition Concerns 
J.P. Morgan Downgrades Essity AB on Rising Costs and Weak Earnings Outlook 
SK Hynix Launches 192GB SOCAMM2 Memory for Nvidia’s Next-Gen AI Chips 
SpaceX Eyes $60B Cursor Deal to Boost AI Power Ahead of IPO 
NVIDIA Acquisition Rumors Dismissed by Morgan Stanley as Strategically Flawed 
Samsung Boosts DRAM Supply to Tesla as AI-Driven Memory Demand Surges 
Rising Jet Fuel Costs from Iran Conflict Push Airfare Higher Across Europe 
Nvidia Pushes 800V Data Center Power Systems to Boost Efficiency and Cut Costs 
Polymarket Seeks $400M Funding Round, Targets $15B Valuation Amid Prediction Market Boom 
Nidec Stock Rises After Accounting Probe Report Eases Delisting Concerns 
China Food Delivery Stocks Dip as Regulators Crack Down on “Ghost Deliveries” 
PHOENIX, May 25, 2017 -- Proof has hired account-based marketing (ABM) software veteran Mike Atwood to lead sales in the United States and Canada.
Proof is the first business impact assurance (BIA) software in the world to enable marketers and communicators to manage performance data as well as compute and validate their business impact through secure collaboration among internal and external entities, including agencies and other external organizations.
The move marks the latest momentum for Proof, which launched in December, closed a $2 million seed round in January and has been adding high-profile business advisors and new customers over the past few months.
“There is a fundamental awakening happening in C-suites today,” said Atwood. “Business leaders are realizing that all the money they’ve been spending on marketing over the years wasn’t necessarily tied to the impact on business results, particularly revenue margin and cash flow. Business leaders and board rooms are starting to demand verified marketing performance and business impact. Proof is the platform that helps marketers and communicators deliver that and more.”
Atwood comes to Proof from Vendemore, the Stockholm-based leader in account-based marketing (ABM) software, where he led the company’s U.S. marketing and sales efforts. Prior to that he was vice president at Wilde Agency, an integrated marketing firm, and was previously a business development officer for a number of other agencies and consultancies. Former Vendemore CEO Christopher Engman is a Proof advisor and investor.
Over the past decade, the individuals that founded Proof have collaborated with 600+ business leaders to create a powerful, award-winning marketing logic framework; instrumentation for that framework; a powerful computational engine; and now a SaaS platform leveraging machine learning and pattern recognition. Proof counts top agencies and companies, including Fortune 100 corporations, among its growing roster of customers. For more information, please visit www.proofanalytics.ai.
Read what others have recently written about Proof:
- Martech Advisor: 5 Reasons CMOs Are Failing at ROI
- MartechToday: "New Analytics Platform Called Proof Correlates Marketing Impact Despite Time Lag"
- VentureBeat: "Proof Lands $2 Million to Explain Cause and Effect of Marketing Spend"
- The Measurement Standard: "Proof Not Quite the Holy Grail But Damn Close"
Contact: Jen Cadmus for Proof [email protected]
