The Utah-based market research giant Qualtrics is now offering bitcoin as a rewards option for users who participate in surveys and research requests issued by its clients. Bitcoin payments processor SnapCard's recent association with digital rewards platform Tango Card made the integration of bitcoin rewards option feasible.
Users who want to obtain rewards points are required to first sign up to the service to start taking surveys. They will receive a Tango Card gift code once they earn 50 points for their participation, which can be redeemed for Amazon and Target gift cards and bitcoin.
While speaking to CoinDesk, Mike Maughan, Qualtrics head of strategy and research, said that as a result of the integration of the bitcoin rewards option, its clients will be able to easily access the significant millennial demographic.
"Millennials are most familiar with and most likely to be part of the bitcoin movement. A lot of millennials are more on the cutting edge of bitcoin, and those are among the people that are most sought after for their insights right now", he added.
