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Ralph Lauren announced its business expansion in Canada through the opening of its first luxury outlet there. The American fashion company is also introducing its digital commerce site for shoppers in the region.
On Wednesday, Sept. 27, Ralph Lauren said that its e-commerce platform is a dedicated site for Canadian customers. The firm revealed it plans to launch this on Oct. 11.
Expansion Strategy in Key North American Region
The company’s new store opening in Canada is part of Ralph Lauren’s broader expansion strategy. Later, it will build more brick-and-mortar luxury outlets in the territory.
The first store is located in Yorkdale Shopping Centre in Toronto, and this is an addition to the label’s existing wholesale and retail presence here. Currently, it is operating 12 Ralph Lauren outlet stores, and some of the brand’s products are being sold at Harry Rosen, Sporting Life, and Hudson’s Bay Canadian retail chains, as per Retail Touch Points.
Ralph Lauren’s New Store Design
The Canadian location of the fashion chain will feature new store designs to keep up with the modern times. The company also wants to achieve a more sophisticated look, so the store’s interiors have cherry wood louvers and aged-bronze metal designs to highlight the bright white interior walls.
The floor is made of limestone, while the facade is very high. Fairchild Media’s WWD mentioned that the shop measures 5,492 square feet.
“Ralph Lauren’s ethos of timelessness and authenticity has inspired and connected with our Canadian consumers for decades, and we’re excited to bring a more holistic expression of our brand to Canada,” Ralph Lauren Corporation’s regional chief executive officer for North America, Bob Ranftl, said in a press release. “We look forward to serving our consumers throughout Canada with enhanced and elevated experiences that reflect our luxury lifestyle point of view.”
Photo by: Hayffield L/Unsplash
