ReachLocal Introduces ReachSocial Ads™, a Programmatic Facebook Advertising Solution Managed by Certified Experts

WOODLAND HILLS, Calif., April 14, 2016 -- ReachLocal Inc. (NASDAQ:RLOC), a leader in powering online marketing for local businesses, today announced the availability of ReachSocial Ads™, a new local Facebook advertising solution designed to help local businesses leverage the power of the world’s leading social media site. Coupled with ReachLocal’s broader services, like ReachCast for content creation and social media page management, this solution helps to round out business owners’ full digital marketing suite.  

Facebook usage continues to grow, with 156 million users in the U.S. alone. In a recent survey of SMBs, 82 percent stated they manage a social network presence, but only 31 percent have tried Facebook advertising. Of those who have not tried Facebook advertising, most want help creating engaging ad creative and understanding the unique targeting capabilities of Facebook.

With ReachSocial Ads, business owners can feel confident with a solution that brings them best-practice ad creative, robust audience targeting options, expert campaign management and measureable results aligned to their unique business goals. The new offering includes:

• A Complete Facebook Marketing Plan: ReachLocal experts work with business owners to set up a customized Facebook advertising plan specific to their budget and marketing goals.
• Robust Audience Targeting Capabilities: Business owners can grow demand for their business via targeted audience selections based on geography and demographics. ReachLocal also offers custom campaigns that include multiple audience targeting options, including predictive affinity technology, which adds enhanced ways of reaching new audiences on Facebook.
• Custom Advertising Creative: Ads are built specifically to meet each business’ goals, including unique advertising creative, branded messages and videos, and actionable calls to action.
• Facebook Expertise: ReachLocal’s Facebook Blueprint-certified marketing experts create compelling ads using best practices, monitor ad performance, and update and optimize each campaign to reach the prospects who are most likely to become customers. All ad-driven actions by consumers are tracked and reported to clients monthly for visibility into how ads are performing.

“What ReachLocal does best is making sure that your business is present wherever consumers are spending time. With our new offering, business owners can show a more personal side of their business and engage with customers in a way that’s distinguished from traditional advertising,” said Sharon Rowlands, ReachLocal’s CEO. “Unlike self-service solutions that require considerable time, effort and expertise, or agencies that require larger budgets, ReachSocial Ads offers a complete solution with technology and cost-effective access to service from experts to help you grow your business with Facebook.”

Pricing and Availability
This offering currently is available in the U.S. and Canada. For pricing and other information contact us at (888) 966-9771 or visit our website.

About ReachLocal, Inc.
ReachLocal, Inc. (NASDAQ:RLOC) helps local businesses grow and operate their business better with leading technology and expert service for our clients' lead generation and conversion. ReachLocal is headquartered in Woodland Hills, Calif. and operates in four regions: Asia-Pacific, Europe, Latin America and North America.

Media Contact:
ReachLocal, Inc.
Amber Seikaly
Global Vice President, Marketing and Communications
(214) 294-0242
[email protected]