Responsible Fans Rewarded at Watkins Glen International

Watkins Glen, NY, Aug. 09, 2016 -- Responsible fans earned valuable rewards at the Cheez-It™ 355 at The Glen on August 7, 2016. The race marks the first time Watkins Glen International, Americrown and Techniques for Effective Alcohol Management (TEAM) Coalition have partnered to promote responsible drinking and traffic safety.

Before the race, 239 fans made the pledge to be the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes, and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the “Responsibility Has Its Rewards sweepstakes.” The grand prize includes two tickets and a VIP experience for two at the 2017 NASCAR Cup Series™ race at Watkins Glen International on August 6, 2017.

“While we want every fan that comes to Watkins Glen International to enjoy everything about their race experience as much as possible, safety is always the top priority,” said Michael Printup, president of Watkins Glen International. “With that in mind, we commend the fans that chose to serve as designated drivers for their family or friends during race weekend.”

“Americrown believes responsible alcohol consumption improves the fan experience at events,” said Rishi Nigam, Vice President of Americrown. “As a proud member of the TEAM Coalition, we use proven training tools to educate our service staff as well as our partners in venue management.  Each day, we pledge to operate with the highest integrity for the benefit of all stakeholders.”

"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone – including the fans – takes responsibility, everyone wins."

About Watkins Glen International

Located within five (5) hours (~300 miles) of 25% of the US population, Watkins Glen International is the premier road racing facility in North America, voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook and Twitter. For tickets, call 866-461-RACE or visit www.theglen.com.

About Americrown

Americrown, originally formed in 1989 by Lesa France Kennedy, Chief Executive Officer of International Speedway Corporation, is the leader in motorsports catering and concessions. Operating at 11 NASCAR-sanctioned tracks nationwide, Americrown touches millions of race fans annually. Our ever growing fleet of mobile food concessions and catering equipment is unparalleled in the industry. Anywhere, anytime. If you can dream it, we can do it!

Americrown's team of industry professionals brings a wealth of experience and dedication to the table with an overall goal of customer satisfaction. We specialize in fine dining and food concession plans to not only fit the events at which we operate, but to optimize the guests' experience! For more information, visit www.americrown.com.

About TEAM Coalition

TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition's members and supporters include NASCAR, Major League Baseball, Major League Soccer, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch Companies, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.

For more information, go to www.TEAMCoalition.org.

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Jill Pepper, TEAM Coalition, 703-647-7431, [email protected]
Chris Banker, Watkins Glen International, 607-535-3361, [email protected]