Amazon.com inked a deal to penetrate more South Korean users of SK Telecom's e-commerce unit 11Street Co., who will be provided with a "differentiated experience" of products available from the US firm's platform.
SK Telecom, which is currently planning an initial public offering (IPO) for 11Street, did not provide a specific time frame for the service's launch.
According to SKT, the SK Telecom unit that operates 11Street Co., Amazon would purchase up to 30 percent of 11st’s company shares based on the South Korean company's progress in the local market.
Industry observers believe Amazon would get preemptive rights to the stock.
Saying it's at an early stage of their agreement, SKT said it would reveal more details about the new services with Amazon.
11Street's posted sales of 135.7 billion won in the third quarter, surging 8 percent from the same period last year.
The e-commerce unit is among SK Telecom's list of subsidiaries that will pursue IPOs.


Exosens H1 Profit Beats Forecasts as Defense Demand Drives Growth
ASML, Applied Materials Slide as China DUV Chip Equipment Breakthrough Sparks Market Jitters
Nvidia Invests $1 Billion in Naver as South Korea AI Data Center Expansion Gains Momentum
GSK Unveils $2.52 Billion Cost-Cutting Plan to Accelerate Drug Pipeline
Air Liquide Q2 Sales Growth Tops Forecast as Electronics Business Drives Strong Performance
Philips Shares Slide 10% Despite Earnings Beat as Weak Orders Raise Growth Concerns
Stellantis Sells Free2move Car-Sharing Business to Mutares to Strengthen Core Auto Strategy
X Challenges Australia’s Expanded Social Media Ban Enforcement Powers
AstraZeneca Q2 Earnings Beat Forecasts as Oncology Growth Supports 2026 Outlook
CXMT IPO Debut in Shanghai Puts $85.5 Billion Chipmaker in Spotlight
Serica Energy to Acquire Pharos Energy for £145.7M, Sending PHARP Shares Soaring
CATL Shares Jump as $5.6 Billion Buyback Signals Confidence in Long-Term Growth
Zabka Shares Drop 10% as Seven & i Abandons Investment Plans
Nvidia Eyes $250B Guarantee for OpenAI’s Massive Ohio AI Data Center Project
SK Hynix Q2 Profit Hits Record as AI Memory Chip Demand Fuels Growth
Brown-Forman Rejects Sazerac’s $15 Billion Takeover Bid as Family Backs Independence 



