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Samsung Electronics Co. and LG Electronics Inc., are seeking bigger roles in the South Korean market as the global personal computer (PC) market is in a slump.
Samsung and LG are not performing well overseas in the laptop category, which is one of the main drivers of the PC market.
Samsung recently unveiled the Galaxy Book3 laptop, Samsung All-in-One, and Samsung Desktop computers.
Meanwhile, this year’s new model for LG’s flagship laptop, the Gram Series, is based on the concept of the thinnest notebook, featuring a thickness of 10.9 millimeters and a weight of only 990 grams.
LG is also placing more emphasis on marketing and released a limited edition in Gram Style in collaboration with the girl group NewJeans. It also operated a pop-up store in collaboration with the fashion platform Musinsa.
