Samsung to Retain Google as Default Search Engine for Its Smartphones

Samsung Electronics Co. Ltd. decided to keep Google as the default search engine of its Galaxy smartphones. The news comes after it was reported last month that the company is considering a shift to Microsoft's Bing.

Business Korea reported that Samsung Electronics will no longer replace Google with Bing, at least for now. Prior to the decision, the electronics giant has in talks regarding the replacement of its Galaxy mobile phone's default search engine.

It was reported that the company may have scrapped the idea as it realized that the switch would not make much difference if it used Bing. This is due to the fact that most smartphone users do not really use the default search engine.

Moreover, Samsung Electronics also got worried that the market may have different opinions about why it is replacing Google with Bing. Moreover, the company is concerned that users may think that its business relationship with Google has turned sour, thus, it stopped the talks for the shift.

But then again, an insider said that there's a chance that the plan may still happen in the future because Samsung Electronics has not completely ruled out the possibility of using Bing. For now, the scheme is just on hold, as per sources.

It was last month when it was first reported that Samsung Electronics is removing Google from its Galaxy phones. At that time, the company was said to have chosen Microsoft's Bing to become the new default search engine of its mobile devices.

ABP Live News reported that the company considered the switch because it was influenced by Microsoft's Bing artificial intelligence (AI) feature. Google also introduced its Bard AI, but the technology was considered a failure. On the other hand, Bing's chatbot succeeded in the market and continuously expanding since its introduction.

Photo by SCREEN POST/Unsplash