At this year's CES, Samsung is set to revolutionize consumer life in the fiercely competitive world of advanced technology. With the event in Las Vegas, Samsung aims to present a future vision of how Artificial Intelligence (AI) brings about innovation.
Korea Times noted that under the theme "AI for All," Samsung has established the largest exhibition hall among the participating companies, covering an impressive 3,934 square meters.
SmartThings IoT Platform and AI Connectivity
Samsung's emphasis lies in highlighting the connectivity of its SmartThings IoT platform. According to a press release, the company will introduce an array of new products and technologies based on AI. These innovations are designed to enhance users' daily lives by seamlessly connecting all compatible devices, offering a more flexible and diverse lifestyle.
At the Samsung First Look event, Yong Seok-woo, president of the visual display business at Samsung Electronics, unveiled a new AI processor, marking the entry into the AI screen era. The AI screens, powered by on-device AI technology, are designed to be the centerpiece of users' homes, delivering immersive visual experiences and enhancing their lives on and off the screen.
Samsung proudly presents the Neo QLED 8K TV, featuring the groundbreaking NQ8 AI Gen3 processor. With the best performance among Samsung TV processors, the Neo QLED 8K TV supports content conversion from low quality to stunning 8K resolution. Additionally, it incorporates a feature to reduce distortion in rapidly changing sports game screens. Alongside this, Samsung unveils the industry's first transparent MicroLED and a wireless projector.
SmartThings Ecosystem and Convenience Through AI
Samsung considers the SmartThings platform to be the core of its device ecosystem. The company plans to showcase enhanced convenience through AI technology, allowing visitors to experience the upgraded connectivity of SmartThings at the exhibition hall.
Moreover, Samsung announced a collaboration with Tesla, which enables users to monitor the charging status of Tesla's EV batteries and the power generated by solar panels on SmartThings.
Samsung's presence at CES signifies its commitment to pushing the boundaries of AI innovation. With a vision of AI for All, Samsung aims to transform lives through cutting-edge technology and seamless connectivity. The advancements in AI screens, processors, and the SmartThings ecosystem demonstrate Samsung's dedication to delivering superior experiences to consumers worldwide.
Photo: Samsung Newsroom


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