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Samsung Electronics is bringing its digital wallet to 13 additional countries and battle with its rival, Apple Pay. The move comes as Apple Pay is set to arrive in South Korea through its partnership with Hyundai Card next month.
The Samsung Wallet is a digital wallet that is also known as a digital certificate platform - Samsung Pay in the country. Samsung Electronics is now making this service available to 13 countries by the end of this year, and this was confirmed on Friday, Oct. 14.
As per The Korea Herald, Samsung’s digital wallet is set to be launched in Vietnam, South Africa, Denmark, Bahrain, Oman, Qatar, Sweden, Finland, Norway, Switzerland, Kazakhstan, United Arab Emirates, and Kuwait. With this wallet, all Galaxy users can easily sort out their digital keys, boarding passes, payment cards, and even identification cards such as student ID and driver's licenses. All of these are categorized in just one single mobile app, which makes it really convenient for users.
Samsung Wallet is already available in South Korea, the United States, the United Kingdom, Italy, Germany, France, Spain, and China. These nations were part of the first batch to avail of the digital wallet when it was first introduced in June 2022.
“Samsung Wallet takes everyday convenience to the next level and we have worked closely with our trusted partners and developers to enrich our Wallet experience,” Samsung Electronics’ digital life team at mobile eXperience business head and executive vice president, Jeanie Han, said in a press release.
She added, “We are focused on bringing the platform to as many markets as possible, as soon as possible, so more Samsung Galaxy users have the opportunity to reap the benefits of the digital wallet.”
Meanwhile, The Korea Economic Daily reported that Samsung Pay would soon have to face its rivals in the digital wallet market as Apple Pay is coming soon not only in South Korea but in other nations as well, while Google is also said to be planning to launch its own Google Pay digital wallet platform.
