Samsung accounts for 28.4% of Russian smartphone sales in Q3, tops market

Samsung Electronics Co. accounted for 28.4 percent of smartphone sales in Russia in the third quarter to edge Chinese rival Huawei Technologies Co. by 2.9 percent for the top spot, according to market researcher Counterpoint Research.

Xiaomi Corp., another Chinese firm came in third with a 22.6 percent share followed by Apple Inc. with a 9.2 percent.

In terms of online smartphone sales, Samsung was third with a 26.3 percent share, trailing Huawei with 27.8 percent and Xiaomi with 27 percent.

Counter Research attributes the decrease in Samsung's market share for online sales to its decision to depend on offline sales after the restoration of normalcy in retail store operations.

Counterpoint Research noted that Samsung Galaxy A51, Samsung Galaxy A31, and Apple iPhone 11 were the top-sellers on online platforms.
Meanwhile, offline platforms have Samsung Galaxy A51, Redmi Note 8T, and Samsung Galaxy A31 as their best sellers.

Third-quarter sales of smartphones in Russia grew 5 percent on-year, with 34 percent purchased online due to the pandemic.