The Saudi Arabian Football Federation (SAFF) has tapped Adidas to replace Nike as the kit supplier for Saudi Arabia’s national soccer teams from 2023 to 2026.
The deal makes Adidas the exclusive supplier of all training and match wear for Saudi Arabia’s men’s, women’s, and youth sides.
Adidas noted that the partnership will aim to increase access to women’s soccer across Saudi Arabia.
Nike’s nine-year relationship with SAFF ends in 2023.


SpaceX Stock Slides After IPO Rally as Valuation Concerns Grow
Obayashi to Acquire Multiplex in $526M Expansion Deal
Qantas Nears Launch of World’s Longest Non-Stop Flights to London and New York
German Auto Suppliers Turn Bearish as Investment and Jobs Shift Overseas
GM and Lockheed Martin Partner to Strengthen U.S. Defense Manufacturing Capacity
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
Hyundai to Acquire SoftBank’s Remaining Boston Dynamics Stake for $325 Million
Trump Administration Delays DeepSeek and CXMT Trade Blacklist Designations Amid U.S.-China Tensions
Asian Stocks Advance as Nikkei Nears Record High Ahead of Fed Decision
Los Angeles World Cup Security Plans: No ICE Immigration Enforcement at FIFA 2026 Matches, Officials Say
HSBC Australia Faces A$35M Penalty Over Scam Protection Failures
Japan Signals Readiness to Intervene as USD/JPY Nears 161 Amid Yen Weakness
Japan Inflation Stays Below BOJ Target Despite Rate Hike and Rising Energy Cost Risks
BOJ Signals More Rate Hikes as Inflation Risks Rise Amid Energy Price Pressures
Republican Lawmakers Urge National Guard Role for World Cup Drone Security
FBI Faces Historic Security Challenge Ahead of 2026 FIFA World Cup
How did sport become so popular? The ancient history of a modern obsession 



