The Saudi Arabian Football Federation (SAFF) has tapped Adidas to replace Nike as the kit supplier for Saudi Arabia’s national soccer teams from 2023 to 2026.
The deal makes Adidas the exclusive supplier of all training and match wear for Saudi Arabia’s men’s, women’s, and youth sides.
Adidas noted that the partnership will aim to increase access to women’s soccer across Saudi Arabia.
Nike’s nine-year relationship with SAFF ends in 2023.


Asian Stocks Slide Ahead of Nvidia Earnings as Tech Shares Tumble
Moody’s Downgrades Mexico Credit Rating Amid Rising Debt and Fiscal Pressure
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series
OpenAI Eyes IPO Filing as Early as This Week Amid Rising AI Competition
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports
Japan Posts Strong April Trade Surplus as Exports Surge Amid Robust U.S. and China Demand
Trump to Host UFC Event at White House on His 80th Birthday
Anthropic Revenue Surge Signals Strong AI Market Momentum in 2026
Oil Tankers Exit Strait of Hormuz as Trump Signals Possible Iran Deal
Google Expands AI Partnership With Singapore Government
Tencent Shares Jump 4% as AI Models Move Toward Paid Commercial Services
Stellantis CEO Antonio Filosa to Reveal Turnaround Strategy Focused on U.S. Sales and China Partnerships
Mistral AI Acquires Emmi AI to Expand Industrial AI Solutions in Europe
China to Buy 200 Boeing Jets, Push for Extended U.S. Trade Deal
China Delays Pentagon Official’s Beijing Visit Amid Taiwan Arms Deal Tensions
Japan Airlines Signs 10-Year Boeing 787 Maintenance Deal With GE Aerospace
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 



