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As Halloween approaches, Burger King’s Shibuya Center Gai location will close on October 31, following local efforts to curtail unruly crowds. The chain humorously announced the closure with a clever “No Burger King” poster, mimicking the city’s official safety signs.
Shibuya Burger King to Close on Halloween, Supporting Local Efforts to Curb Unruly Celebrations
With Halloween approaching, all eyes are on Tokyo's Shibuya scramble crossing, an unofficial hub for Halloween celebrations. However, due to unruly behavior in recent years, local authorities are taking measures to curtail the event, implementing alcohol bans and urging the public to avoid gathering in the area on Halloween night and the preceding weekend, when crowds tend to form.
The government's intentions to shut down the event are clear, and local businesses have been asked to support these efforts by refraining from selling alcoholic beverages between 6 p.m. and 5 a.m. from October 26 through the morning of November 1.
Among those cooperating is the local Burger King, which is taking things a step further by completely closing its Shibuya Center Gai location on October 31, as it did last year. In 2023, the chain released a poster announcing the closure, cleverly mimicking the official government posters plastered around Shibuya.
Burger King’s Playful ‘No Burger King on the Street’ Poster Marks Halloween Closure in Shibuya
In a report by SoraNews24, Burger King has followed suit this year, releasing a new poster to advertise its closure on Halloween. In a playful twist, the chain altered the wording on the "No Drinking on the Street" slogan promoted by Shibuya Ward, replacing "Drink" with "Burger," so the sign now reads "No Burger King on the Street." This tongue-in-cheek marketing approach reflects the brand's clever use of humor, softening any potential disappointment from customers upset by the closure.
Located in one of the narrow streets just off the bustling crossing, Burger King’s Center Gai store can become dangerously crowded, as shown in a past Halloween photo outside the branch. By closing for the day, the store supports public safety measures and uses the opportunity for a deep clean before reopening on November 1.
There has yet to be an announcement of a similar closure for its main competitor, McDonald's, located just down the street. Last year, the golden arches remained open, giving Burger King the upper hand in taking the moral high ground for a second consecutive year.
