Shopee Expands Brazilian Footprint, Opens Second-Largest Distribution Center in Sao Paulo

Shopee Pte. Ltd., a technology subsidiary of Sea Limited that specializes in e-commerce, has opened its newest distribution center in Brazil. This is reportedly the third facility of the company this year, and it's the second largest in the Sau Paulo area.

With the new building, Shopee has brought the number of its distribution centers in the region to nine. The latest hub comes second to the one located in Santana de Parnaíba in terms of size.

Aiming for Better Customer Experience

The online shopping firm's new distribution center was opened in Guarulhos, which is close to the city of Sao Paulo. As per Reuters, Shopee first brought its marketplace to Brazil in 2020, and it was the brand's first venture outside of Asia. Today, it has more than three million merchant accounts which make up over 90% of Shopee's sales in the country.

Shopee's goal for setting up the new facility is to improve customer service for Brazilian shoppers. "The opening of the new space aims to increasingly improve the experience of Brazilian consumers and sellers by optimizing processes from product collection to delivery," the company said in a statement.

Opening of the Hub in Time for Shopping Season

Prior to this distribution center, Shopee also opened two other facilities this year, and these are located in Salvador and Recife and Salvador. CNN Brasil reported that the launch of the new unit comes just in time for the major retail season, called the Singles' Day. In Brazil, this is a period of sales promotions in November followed by Black Friday and the end-of-year parties.

Finally, aside from the nine distribution hubs that it already has, Shopee also owns about 100 smaller logistics centers in Brazil and over 1,400 collection and delivery points where sellers drop off orders, and Shopee delivers them to customers.

Photo by: TheGreatSG'rean/Wikimedia Commons (CC BY-SA 4.0)