Smartling Helps Name.com Accelerate Growth in International Markets and Multiple Languages

NEW YORK, April 03, 2018 -- Smartling, a translation technology innovator, today announced Name.com, a leading domain name registrar and website solutions provider, has completed the translation of Name.com’s eCommerce site into multiple languages to meet the needs of the company’s growing global customer base.

Over the last five years, global eCommerce has exploded and today Name.com assists businesses all over the world in establishing and developing their online presence. Offering website hosting, email, website builders, SSL certificates, and more, Name.com is a domain registrar that helps people and businesses get online and get noticed. In early 2018, Name.com turned to Smartling – a proven solution and trusted partner – to assist with its burgeoning translation needs.

“A significant proportion of our customer base is located outside the US,” said Dave McBreen, vice president at Name.com. “So it only made sense that we connect and transact with international customers in their own language. Smartling has proved to be a responsive partner in our efforts to provide translated content. We look forward to more collaboration with Smartling as we expand and deepen our translated content.”

Name.com selected Smartling’s translation proxy solution, Global Delivery Network, which eliminates the need to internationalize code or build a global network of servers to deliver content to faraway customers, becoming the fastest and least expensive way to translate website content and complete website localization projects securely and reliably, with minimal or no coding required.

“By offering our content in just one language, we were missing a tremendous opportunity to expand into new markets, obtain new customers, and deliver a great customer experience across a variety of languages,” continued McBreen. “Within weeks of adopting Smartling’s technology, Name.com launched localized key pages in both Simplified Chinese and Latin American Spanish, and we will add five additional languages within the coming months. By communicating with more of our customers in their native languages, we can continue to increase global market share, while enhancing the overall customer experience.”

With global commerce sales projected to reach $4.5 trillion by 2021, there is tremendous potential for brands to expand their sales and marketing efforts to capture greater market share. However more than two-thirds of internet users are non-English speakers, and for multinational businesses to succeed in this regard on a global scale, it’s not enough to operate in only one language.

“Communicating to a global audience in only one or two languages means businesses are only tapping into a fraction of the total global opportunity and missing out on tremendous market share potential,” said Jack Welde, Smartling co-founder and CEO. “By implementing digital content translation and localization, global businesses have a huge competitive advantage when expanding into new and existing markets.”

Many of the world’s top brands are supported by Smartling’s fully integrated and localized translation solutions, which deploy translations quickly and accurately ensuring fast and easy management of multilingual content without any downtime or limitations.

About Smartling
Smartling provides global businesses powerful tools to translate their content and products. Our translation software prioritizes process automation and intelligent collaboration so companies can quickly and cost-effectively localize websites, apps, and documents with minimal IT involvement. The company recently launched a machine-learning approach to measuring translation quality across localized content, the first of its kind in the language translation industry.

Customers include InterContinental Hotels Group, Hootsuite, Pinterest, SurveyMonkey, and hundreds more. Smartling offers multiple pricing plans enabling more flexibility and control over translation costs. For more information, please visit www.smartling.com or contact us at [email protected] or 1.866.707.6278.

Media Contacts

Lori Leavey (Lutz PR for Smartling)
949.280.1203
[email protected]

Judith McGarry (for Name.com)
415.971.2900
[email protected]