Smithfield Invites Fans to Discover Its Hometown Charm With Launch of “Smithfield Rewards” Consumer Loyalty Program

SMITHFIELD, Va., May 10, 2017 -- Today, Smithfield announced the launch of Smithfield Rewards, a new digital loyalty program that showcases the rich history and unique heritage of the Ham Capital of the World – Smithfield, Va. The platform rewards fans for purchasing the products they love – from hickory smoked bacon to flavorful fresh sausage – and allows them to virtually visit the town of Smithfield at Smithfield-Rewards.com to earn points and redeem their purchases for exciting prizes, including entries to monthly sweepstakes.

The Smithfield Rewards photo-realistic portal allows loyal fans to interact with the town’s real-life architectural structures, including the Taste of Smithfield, a restaurant-retailer where participants can manage their accounts and earn loyalty points. Additional buildings from the town of Smithfield, such as the post office and Isle of Wight Museum, will be added to the portal throughout the year to provide consumers with more chances to interact with the brand and town, earn additional rewards points, and invite friends to join.

The first grand prize sweepstakes winner will receive a complete kitchen makeover, with interior decorating tips from a premier design consultant. Fans can also redeem their points for a selection of other must-have prizes like an autographed Smithfield Racing fire suit, a $300 spa gift card, a year’s supply of Smithfield bacon, and many more monthly sweepstakes prizes that will be added throughout the year.

“Smithfield is excited to provide its fans with a glimpse into the heart, heritage, and flavor of charming Smithfield, Va., which has been home to our company since 1936,” said Michael Merritt, Smithfield Foods senior director of brand marketing. “We know that thousands of consumers are filling up their grocery baskets with Smithfield bacon, sausage, and ham every day, so we’re offering a unique fan experience and rewarding customers for their purchases as a way to say ‘thank you.’”

How to Join Smithfield Rewards
Participants can sign up for a Smithfield Rewards account by registering at Smithfield-Rewards.com. Purchase one or more qualifying Smithfield products at a participating retailer, and upload a photo of your receipt to start earning points. Redeem points for sweepstakes entries, which include the below contest windows. Additional sweepstakes opportunities will be added to the site throughout the year.

• Grand Prize Kitchen Makeover

• Entry Period: May 1 – September 30, 2017
  
• Winner Announced: October 11, 2017
  

• Autographed Smithfield Racing Fire Suit; One-Year Supply of Smithfield Bacon

• Entry Period: May 1 – May 31, 2017
  
• Winner Announced: June 12, 2017
  

• $300 Spa Gift Card; Autographed Racing Helmet

• Entry Period: June 1 – June 30, 2017
  
• Winner Announced: July 12, 2017
  

• $200 Cooking Class Gift Card; Smithfield Racing Yeti Cooler

• Entry Period: July 1 – July 31, 2017
  
• Winner Announced: August 14, 2017

Ways to Earn Points

• Register for Smithfield Rewards
• Purchase select Smithfield products and upload your receipt
• Refer a friend via email or on Facebook or Twitter
• Take monthly surveys
• View Featured Recipes

For official terms and conditions and to explore Smithfield yourself, visit Smithfield-Rewards.com.

About Smithfield
A leading provider of high-quality pork products, Smithfield was founded in 1936 in Smithfield, Virginia, establishing the town as the “Ham Capital of the World.” From hand-trimmed bacon and slow-smoked holiday hams to marinated tenderloins, Smithfield brings artistry, authenticity and a commitment to heritage, flavor, and handcrafted excellence to everything it produces. With a vast product portfolio including smoked meats, hams, bacon, sausage, ribs, and a wide variety of fresh pork cuts, the company services retail, foodservice, and deli channels across the United States and 30 countries abroad. All of Smithfield’s products meet the highest quality and safety standards in the industry. To learn more about how Flavor Hails from Smithfield, please visit www.Smithfield.com, www.Twitter.com/SmithfieldBrand, and www.Facebook.com/CookingWithSmithfield. Smithfield is a brand of Smithfield Foods.

About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan's Famous®, Farmland®, Armour®, John Morrell®, Cook's®, Kretschmar®, Gwaltney®, Curly's®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.

Media Contacts:

Hunter PR for Smithfield
Melody Palatucci
(212) 679-6600
[email protected]