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Activist investor Starboard Value is preparing to push for a sweeping overhaul of Tripadvisor’s board of directors, according to a report by the Wall Street Journal. The hedge fund, which now owns more than 9% of the online travel company, plans to nominate a majority slate of directors for the company’s eight-member board. The move signals growing pressure on Tripadvisor as it struggles with declining share performance and investor concerns.
The report states that Starboard intends to send a formal letter to Tripadvisor’s board outlining its proposed changes. While Reuters could not independently verify the claims, the development underscores intensifying activist investor involvement in the travel-site operator. Both Starboard Value and Tripadvisor have yet to issue official comments regarding the reported board challenge.
Starboard has previously urged Tripadvisor to evaluate strategic alternatives, including a potential sale of TheFork, its restaurant booking platform. The activist hedge fund believes that unlocking value through asset sales or operational restructuring could help improve shareholder returns. With Tripadvisor’s market capitalization currently around $1.1 billion, investors are closely watching for signs of strategic shifts that could stabilize performance.
Tripadvisor stock has fallen sharply over the past year, declining nearly 46%. The shares recently hit a record low following disappointing fourth-quarter earnings that missed Wall Street expectations. The weak financial results have amplified concerns about the company’s growth strategy, competitive positioning in the online travel market, and overall profitability.
As activist investors increase pressure on underperforming public companies, Starboard’s proposed board overhaul could mark a pivotal moment for Tripadvisor. Market analysts suggest that governance changes, cost restructuring, or a review of non-core assets may be on the table. Investors and industry observers will be monitoring upcoming developments closely, as any major strategic shift could significantly impact Tripadvisor’s stock price and long-term growth outlook.
