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Starting a fundraiser for a charity is something that is usually thought of as an activity that only the rich, the famous, or the really dedicated can do. However, this isn’t exactly true as fundraisers in small events are still possible, even if it’s done within one neighborhood. Now, Facebook has just made raising money for charity causes a lot easier through Facebook Live.
There are two major developments concerning Facebook’s features recently, which are the changes in its Safety Check tool and its live stream service, Digital Trends reports. In the case of the former, the social media company is giving its users control over which incidents they can activate in order to alert their friends about their safety. With regards to Facebook Live, there is now a donation button that allows viewers to give money to charity effortlessly.
The fundraising tools that users could choose from via Facebook have actually been around for quite some time, but they didn’t get the level of attention that the live stream feature could generate. Now, streamers can conduct those famed viral videos that are meant to spread information about certain diseases and raise money to help the patients suffering from those illnesses. The insanely popular ALS Ice Bucket challenge is a good example of this.
Right now, there are over 750,000 charity organizations that are on board the whole fundraiser via Facebook prospect, CNET reports. The social media giant is also a partner of the Bill and Melinda Gates Foundation, as well as the Movember Foundation.
Facebook will be charging organizations for every transaction done using its tools, but the social network claims that this is simply to make sure that they can continue to provide the service. Apparently, they are not making any money from implementing the tool and the fee is just to avoid operating at a loss.
