Sugarlands MountainFest Celebrates Gatlinburg

Gatlinburg, Tenn., Sept. 20, 2017 -- Sugarlands Distilling Company is hosting the inaugural Sugarlands MountainFest from Sept. 28-Oct. 1, 2017. The final day, Sunday, Oct. 1, is “Celebrate Gatlinburg Day,” and the festival will celebrate the city of Gatlinburg, the Great Smoky Mountains, those who call the mountain town home and the first responders who serve daily to keep the city safe.

Sugarlands MountainFest has partnered with Pilot Flying J, a supporter of the Mountain Tough Recovery Team, to provide free admission to Sevier County first responders and a guest on Oct. 1. Pilot Flying J also is providing a water station for Sunday’s 5K race and free coffee for all attendees.

Citizen’s National Bank joins the roster of community champions and is offering two tickets for each business that is part of the Gatlinburg Chamber of Commerce. Thanks to support from Food City, 200 Gatlinburg residents will be able to attend Sunday’s festivities free of charge. To obtain tickets, residents should visit the Gatlinburg Food City on East Parkway from Sept. 20-27.  Proof of residency is required to receive one Sunday festival passes. Tickets are available on a first come, first serve basis.

Along with four days of outdoor competitions, music and fun, Sugarlands MountainFest will be giving back to several local nonprofits. The weekend’s cycling events will benefit DreamBikes Knoxville, an organization whose mission is to help underserved communities in Knoxville with paid job training and scholarships for teens. The festival also will be giving back to the Great Smoky Mountains Institute at Tremont.

“The Tremont Institute is thrilled to continue our partnership with Sugarlands Distilling Company,” said Dr. Jen Jones, president, and CEO of The Tremont Institute. “Two years ago, their MoonShare grant helped us get more kids active in nature, and their September MountainFest will benefit local nonprofits, which further demonstrates their commitment to our community.”

“Celebrate Gatlinburg Day” at Sugarlands MountainFest will honor the beloved mountain town and all who helped in the aftermath of the November 2016 fires. Sunday’s activities will benefit the Mountain Tough Recovery Team, a nonprofit organization that was created to continue to provide assistance and support to neighbors who were adversely impacted by the fires. This partnership is an excellent way to showcase the mountain way of life and what the Gatlinburg community is all about.

“Giving back is a mountain tradition that we are excited to carry on through MountainFest,” Brent Thompson, director of marketing and strategy for Sugarlands Distilling Company, said. “This weekend will be a celebration of Gatlinburg’s history, scenery and music.”

Tickets for Sugarlands MountainFest are available, and registration for outdoor competitions are open. Visit www.sugarlandsmtnfest.com to learn more.

Connect with the festival:

Website: http://www.sugarlandsmtnfest.com

Facebook: https://www.facebook.com/sugarlandsfestival/

Twitter: https://twitter.com/SDCMtnFest

Instagram: https://www.instagram.com/sugarlandsmtnfest/

Hashtag: #PartyInTheMountains

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/d5027184-292d-49a2-aee0-3d34f1ed0a50

Ashley McCloud
Sugarlands Distilling Company
865.407.5388
[email protected]