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RedNote, a Chinese social media app, has seen a massive surge in U.S. downloads ahead of a proposed TikTok ban. Over 700,000 new users joined in just two days, according to sources. Dubbed Xiaohongshu in China, RedNote offers a platform for sharing photos, videos, and text, and is valued at $17 billion. Unlike most Chinese apps, it operates under a single global version, complicating its efforts to moderate English-language content and manage translation tools amid the influx.
In a live chat titled “TikTok Refugees,” over 50,000 American and Chinese users discussed topics ranging from food to unemployment. While cultural exchanges flourished, discussions occasionally veered into sensitive topics. “We prefer not to talk about that here,” one Chinese user responded when asked about laws in China and Hong Kong.
The app’s downloads surged over 200% year-over-year this week, topping U.S. charts. Analysts attribute this to TikTok users searching for alternatives as the Jan. 19 deadline approaches for ByteDance to sell TikTok or face a U.S. ban on national security grounds.
RedNote’s rise mirrors that of Lemon8, another ByteDance-owned app, which saw downloads spike by 190% last month. RedNote’s 300 million users in China use it as a lifestyle search engine for travel tips, skincare, and dining recommendations. Some U.S. users view RedNote as a fresh alternative to platforms like Instagram and X, citing its community-building advantages.
While TikTok faces scrutiny, RedNote is capitalizing on its newfound popularity. Its unique approach could pave the way for global success, positioning it as a potential rival in the social media landscape.
