Taco Bell Unveils Three Bold New Crunchwrap Flavors in Collaboration with TBX Chefs

Taco Bell has announced an exciting menu update, revealing three innovative new Crunchwrap flavors crafted in collaboration with TBX chefs. These bold new versions, featuring global flavors like creamy tomato curry, khao soi aioli, and salsa macha, will officially launch in 2025, but fans can get a sneak peek now.

Taco Bell Partners with TBX Chefs to Preview New Crunchwrap Flavors, Set for 2025 Release

Taco Bell fans, there's exciting news to brighten your week! Taco Bell is expanding its menu with a revamped version of the beloved Crunchwrap Supreme, introducing three new flavors and eight additional ingredients as part of its innovative chef collaboration. After months of trial and error, these new interpretations are being tested, featuring bold new ingredients like fiery hot chicken, Thai-inspired sauces, and Indian-spiced flavors.

The Crunchwrap Supreme is getting a fresh spin with the help of Taco Bell’s Test Kitchen and TBX chef partners. These innovative creations are the first to debut under the TBX program, launched to bring fresh perspectives to the brand. Taco Bell previewed these new Crunchwrap flavors in New York City from October 16-17, and the chain plans to release them in 2025 officially. However, fans don’t have to wait that long—Taco Bell Rewards Members can enjoy $3 worth of customization on their Crunchwraps for a limited time via the app.

Taco Bell Introduces Three New Chef-Crafted Crunchwrap Supreme Flavors, Blending Global and Classic Tastes

The Crunchwrap Supreme has been a fan favorite since its debut in 2005, with its signature hexagonal shape packed with seasoned beef, nacho cheese, and the usual taco ingredients. This year, three chefs—Reuben Asaram, Jennifer Hwa Dobbertin, and Lawrence “LT” Smith—are headlining the new flavor releases, each bringing a unique culinary twist to the classic menu item:

• Chef Reuben’s Indian Buffet Crunchwrap Supreme: This flavor is inspired by Chef Reuben's childhood memories and features slow-roasted chicken in creamy tomato curry, Mexican-spiced rice, cucumber mint sauce, and pico de gallo. A vegetarian option with crispy potato bites is also available.
• Chef Jenn’s Crispy Thai Noodle Crunchwrap Supreme: A blend of Asian and South Texas flavors, this Crunchwrap includes marinated chicken in khao soi aioli, crispy wheat noodles, sour cream, onions, cilantro, and avocado basil, offering a modern twist on comforting noodle soup.
• Chef LT’s Southwest Hot CHX Crunchwrap Supreme: Inspired by family gatherings, this flavor features chicken nuggets tossed in salsa macha, Oaxaca-style mozzarella, Monterey Jack cheese, purple cabbage slaw, and apricot hot sauce, creating a perfect balance of heat and comfort.

Taco Bell’s TBX Program Fuses Global Flavors with Fan Favorites, Crunchwraps Set for 2025 Launch

Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer, emphasized the brand’s ongoing commitment to pushing the boundaries of food innovation. Through collaboration with these chefs, Taco Bell is blending global culinary traditions with their signature flavors, exemplified by the TBX mantra: "Our thing + their thing = a whole new kind of thing."

The new Crunchwrap Supremes were exclusively previewed in New York City, with food trucks offering samples to lucky fans. While the official release is slated for 2025, Taco Bell uses fan feedback to refine the recipes before their national debut. And for those who missed the preview, Taco Bell Rewards Members can customize their Crunchwraps with up to $3 worth of additional ingredients via the app.

Stay updated on the latest Crunchwrap Supreme news by tuning into Taco Bell’s new content series on YouTube. The series dives into the TBX program and offers a behind-the-scenes look at the upcoming menu innovations.