Taco Bell to compete with McDonald’s by permanently adding fries to its menu

Taco Bell is working on its menu to better compete against its rivals in the fast-food market. The company is looking to spar with McDonald’s and other rivals, especially during lunch hours. To do this, it is thinking of adding fries to its menu - for good.

Taco Bell introduced the nacho fries in 2018, which is the brand’s take on McDonald’s and other fast-food brands’ french fries. However, this was only made available for some periods and often at a limited time.

As per CNN Business, the company’s chief executive officer, Mark King, said during a recent investor event that they know people always want fries to go with their food, especially at lunchtime. Thus, they are now considering making the nacho fries a permanent menu item.

“People that go to lunch want to have French fries and we know that,” the CEO told the investors. “So we are looking at and testing bringing fries permanently on to the menu, which would increase our lunch business dramatically.”

King further said, “If you were to look at how we compete against McDonald’s in dinner and late night, we are absolutely even but when you look at breakfast and lunch, we are significantly behind. There is a big opportunity just in those two dayparts to increase our business significantly over the coming years.”

Taco Bell is now in the middle of testing fries as a permanent menu item in its restaurants. The CEO believes that this favorite side is really an important element for the mid-day meal of the customers but they have only been releasing the nacho fries on and off for years. Thus, he thinks it is not time to offer this food to diners for the whole year round.

Restaurant Business reported that Taco Bell is also looking to add more drinks in its stores. The plan is to expand its beverage offerings and include energy drinks in the lineup as well, just like the other rival restaurants.

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