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Boston-based Temu, a new online retailer linked to Pinduoduo, has quickly surpassed Amazon and Walmart as the most downloaded app in the United States.
Temu, which shares the same owner as Chinese social commerce giant Pinduoduo, unveiled a commercial during the Super Bowl encouraging consumers to “shop like a billionaire.”
According to the commercial by Ternu, which sells virtually everything from home goods to apparel to electronics, its customers can shop with a sense of freedom because of the price they offer.
The 30-second commercial offers users the opportunity to feel like they are splurging by making numerous inexpensive purchases.
According to Sensor Tower, the Temu application has received 24 million downloads since its launch in September and boasts more than 11 million active users per month.
Abe Yousef, a senior insights analyst at the analytics company Sensor Tower, Temu outperformed Amazon, Walmart, and Target in terms of US app installations in the fourth quarter of last year.
The firm is already plans to expand to Canada.
