Z Holdings Inc agreed to buy the rights to the Yahoo name in Japan $1.6 billion to replace an existing licensing agreement.
The deal follows the $5 billion sales of Verizon Communications Inc.’s media division, which covers the original US version of the Yahoo web portal, to private equity firm Apollo Global Management Inc.
The Yahoo brand remains a vital part of the Z Holdings portfolio, along with messaging app Line, mobile payment platform PayPay, and fashion e-commerce outlet Zozo.
Yahoo is among four of the top-10 visited websites in Japan in 2020.
The Yahoo Japan top page brought in almost the same number of users as YouTube last year.
The Yahoo name is used on weather and maps apps, finance portals used by day traders, a discount mobile-phone brand run by SoftBank Corp., and Yahoo Auctions, Japan’s top EBay Inc.-like portal.
Z Holdings, a unit of Masayoshi Son’s SoftBank Group Corp., expects to recoup its investment in Yahoo in seven to eight years.


Sam Altman Reaffirms OpenAI’s Long-Term Commitment to NVIDIA Amid Chip Report
S&P 500 Rises as AI Stocks and Small Caps Rally on Strong Earnings Outlook
South Korea Inflation Hits Five-Month Low as CPI Reaches Central Bank Target
US Judge Rejects $2.36B Penalty Bid Against Google in Privacy Data Case
SpaceX Seeks FCC Approval for Massive Solar-Powered Satellite Network to Support AI Data Centers
Hyundai Motor Lets Russia Plant Buyback Option Expire Amid Ongoing Ukraine War
Using the Economic Calendar to Reduce Surprise Driven Losses in Forex
Dollar Holds Firm as Strong U.S. Data, Fed Expectations and Global Central Bank Moves Shape Markets
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate
Qantas to Sell Jetstar Japan Stake as It Refocuses on Core Australian Operations
Japan Finance Minister Defends PM Takaichi’s Remarks on Weak Yen Benefits
Indian Rupee Strengthens Sharply After U.S.-India Trade Deal Announcement
Oracle Plans $45–$50 Billion Funding Push in 2026 to Expand Cloud and AI Infrastructure
Panama Supreme Court Voids CK Hutchison Port Concessions, Raising Geopolitical and Trade Concerns
Denso Cuts Profit Forecast Amid U.S. Tariffs and Rising Costs 



