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TikTok is stepping up its game in the e-commerce market, and this was revealed after it posted a job recruitment announcement for a role that will support its new warehousing and logistics facilities in the United States.
Currently, TikTok has no fulfilment center or warehouse yet, but with the job posting, it seems it is planning to build one. With this discovery, business observers said that it seems the Chinese video hosting service platform is now replicating Amazon’s playbook.
As per CNN Business, the company, which is also known as Douyin in China, appears to be in the middle of creating its own logistics and warehousing network in the U.S. Based on the job openings it posted recently on LinkedIn, it is looking for people that will help manage and operate its e-commerce business.
It was noted that TikTok is just one of the popular social media networks that have expanded its business to e-commerce. They are adding this to their platforms as a means to create other opportunities to boost revenue.
The company is already offering shopping to its users through its TikTok Shop, which is available in some markets, such as Indonesia and the United Kingdom. This feature allows creators and merchants to sell their products directly on the TikTok platform, and for this option, the company teamed up with Shopify for the service.
In any case, TikTok wrote in its job posting on LinkedIn that it is looking for Business Solutions and Merchant Development Manager for its global fulfilment center. The company explained in the post that its e-commerce fulfilment hub “is a global team responsible for developing and growing our logistics solution - Fulfillment by TikTok Shop to our sellers.”
The Chinese company owned by ByteDance further said, “By providing warehousing, delivery, and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop.”
Finally, TikTok said it is looking to hire passionate and skilled individuals who will join its global logistics team. The recruits will work together with the company to build an innovative, secure e-commerce ecosystem for users.
Olivier Bergeron/Unsplash
