Toronto Startup Uberflip Launches First AI Based Content Marketing Recommendation Engine that Leverages Visitor Intent

TORONTO, Aug. 22, 2017 -- Uberflip, a privately held content experience platform based in Toronto, today announced the release of Uberflip AI. As an enhancement to its core product, Uberflip AI is the first artificial intelligence based recommendation engine for content marketers that leverages visitor intent. It combines machine learning algorithms, visitor intent data, and natural language processing, to provide content recommendations that adapt to a visitor’s behavior over time.

“With Uberflip AI, we are now realizing the dream of bringing artificial intelligence to content marketing—helping marketers predict, recommend, and automate content experiences for their audiences. Marketers now have intelligent automation that matches each unique visitor’s topics of interest with corresponding content they’ll be more likely to consume,” said Uberflip CEO, Yoav Schwartz.

Uberflip AI’s recommendation engine integrates with Bombora, the leading provider of B2B demographic, firmographic, and intent data. The engine leverages Bombora visitor intent data, so it knows what to recommend based on a visitor’s prior viewing history and behavior, anywhere on the web. Through Bombora, Uberflip AI also uses natural language processing, which parses and analyzes language (e.g., search terms and viewed content) for its meaning, ensuring that recommendations make sense.

“With the launch of Uberflip AI, we’re effectively merging the art of marketing with the science of artificial intelligence to give marketers more control,” said Randy Frisch, CMO of Uberflip. “Now marketers can deliver the right content, at the right time, every time.”

Through Uberflip AI, content marketers can:

• Present personalized content recommendations in a variety of different layouts.
• Strategically place AI powered recommendations on websites to boost engagement, seamlessly alongside Uberflip Hubs.
• Setup rules to create decision trees and set audience types that ensure visitors are seeing the most relevant content at all times.
• Control where and when to serve up AI based recommended content.

“Our team’s beta test and experimentation with Uberflip AI is a peak into a future that’s already arrived,” said Shaun McDougall, Director of Digital Marketing and Communication at Leidos. “Our initial testing has been extremely promising, showing us how data, personalization, and content recommendations all powered by AI is the next major tool in the modern marketer’s technology stack. We’re excited to see the results.”

“Personalized content based on interests and web history is the way of the future,” said Grace Flack, Senior Marketing Writer at Dude Solutions. “Uberflip AI accomplishes all that with minimal work. The artificial intelligence powered recommendation engine enables us to be better informed about who is coming to our site and the types of content they are looking for.”

“In the short time since we started to implement artificial intelligence based content recommendations, we have already seen an acceleration in our sales and marketing pipeline, with the numbers to back it up. Without a doubt, Uberflip AI is a leap forward in content marketing technology and for content marketing itself,” said Carrie Murphy, Content Marketing Manager at Revinate.

Using Uberflip AI, marketers have the confidence of knowing that their content finds engagement through an intelligent recommendation engine, serving up the right content to match the needs and interests of audiences across the entire buyer’s journey. For more information, visit uberflip.ai.

About Uberflip
Based in Toronto, Uberflip is a leading content experience platform. It allows marketers to create, manage, and optimize content experiences, so that content can be fully leveraged by all company stakeholders at every stage of the buyer’s journey. Visit uberflip.com to learn more.

Media Contact:
Christine Otsuka
Marketing and Communications Manager
Uberflip
Phone: (437) 886-7659 x2091 
E-mail: [email protected]