Tracx Honored as Coolest Cloud Vendor by CRN

NEW YORK, Feb. 29, 2016 -- Tracx, the leading social business cloud for enterprises, announced today that CRN®, a brand of The Channel Company, has named Tracx to its 2016 100 Coolest Cloud Computing Vendors list. This annual lineup recognizes the most innovative and effective cloud technology suppliers in each of five categories: infrastructure, platforms and development, security, storage and software. Tracx has been listed under the software category for its award-winning platform.
 
The 100 Coolest Cloud Computing Vendors are selected by the CRN editorial team for their creativity and innovation in product development, the quality of their services and partner programs, and their demonstrated ability to help customers benefit from the ease of use, flexibility, scalability and budgetary savings that cloud computing offers.
 
In addition to recognizing cloud technology suppliers for outstanding products and services, 100 Coolest Cloud Computing Vendors also serves as a valuable guide for solution providers trying to navigate the cloud market. The list aids prospective channel partners in identifying the vendors that can best help them improve or expand their cloud service offerings.
 
Adi Kleiman, Tracx's SVP of Product, credits Tracx's focus on continuous product development and innovation aimed at mitigating the pain points of the modern day marketer for their recognition on the list. "We are honored to be named to CRN's Coolest Cloud Software Vendors list, as it acknowledges the powerful capabilities of our award-winning social media management platform, as well as the diverse list of leading brands and agencies that we serve," stated Kleiman.

"Cloud-based solutions have become an indispensable and fast-growing part of today's IT infrastructure. The demand for solution providers who can deliver these technologies and services is now higher than ever," said Robert Faletra, CEO, The Channel Company. "CRN's annual list of 100 Coolest Cloud Computing Vendors helps solution providers find and engage with the suppliers who can best support them, either during the critical transition to the cloud or in the improvement and expansion of their existing cloud offerings."
 
Tracx continues to solidify itself as the leading social business cloud provider by differentiating themselves from the rest of the social intelligence market. The company captures full social conversations as opposed to simply brand mentions, and provides unprecedented breadth and depth of data compared to competitors. Tracx provides deep, actionable social insights to some of today's biggest brands such as Morgan Stanley, The New York Times, and Comcast.
 
The new 100 Coolest Cloud Computing Vendors list is featured in the February 2016 issue of CRN and online at www.crn.com/cloud100.
 
About Tracx
Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and engage with other key audiences in the new social economy. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as Morgan Stanley, The New York Times, and Comcast rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.tracx.com.
 
About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com

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