Trends In Mobile Businesses You Shouldn't Ignore

Every business needs to be mobile nowadays. And why not? Almost every consumer is going mobile, from news reading to studying, shopping, health and fitness, social media, and a lot more. When it comes to mobile businesses, you should be aware of the trends to keep your business thriving.

Below are the current trends in mobile businesses you should never ignore:

Go Viral with Video Marketing

A great mobile business never misses on utilizing the power of video marketing. And what's new in uploading videos on YouTube and other social media channels? Today, video marketing campaigns go beyond product endorsements made by celebrities. It's the best time to get real by putting real people in the limelight.

Here are the current trends in video marketing:

1. Nobody Is Incapable: You’ve probably seen some videos of people with disabilities being featured in video marketing ads, showing that they are also capable of doing the things that normal people can. With the digital age, nobody is incapable. It means that using high-quality products and services can help even those who are perceived to be weak, challenged, or are experiencing great difficulty, which you can also embody on your next video marketing campaign.
2. Facebook Live: While Facebook Live already became popular in 2017, it still remains a fantastic video marketing tool today. Live video has established a firm place in the social media video ecosystem. It will continue to grow and become more engaging with live interactions. All businesses wanting to go mobile should never ignore live videos.

AI Marketing

Artificial intelligence or AI involves using automation via computer software or chatbots specifically designed to simulate human conversation. Chatbots are interactive, which are usually incorporated into live chats, mobile apps, SMS, and email platforms. In 2020, the use of chatbots will be perceived as normal, with the majority of customer service interactions made using this medium.

Mobile businesses shouldn't ignore AI marketing because it's one of the most effective ways to rapidly send your message to your target audience. Also, you can easily capture shopping patterns and behaviors that are valuable to your business decision-making.

Here are the benefits of AI marketing to mobile businesses:

1. Improve user experience using smartphones and other mobile devices to view your products via the mobile screen.
2. Capture and analyze buying behavior with AI, offering targeted solutions, and buying recommendations to new and existing customers to improve the shopping experience.
3. Increase leads and conversions for higher sales because your mobile app and website are more intuitive and responsive because of AI.
4. Save money, time, and effort marketing products and services to those who are not interested in your product.

Social Media Marketing

Mobile businesses won't be complete without taking advantage of the power of social media. Of course, social media marketing has been in existence for quite a while. But there are trends when it comes to promoting products and services using social media.

Here are some social media marketing trends you might consider for your mobile business:

1. Alternative Customer Service: Yes, social media makes a great alternative to traditional over-the-phone or email customer service. Because social media is now used as a platform to express complaints and appreciation for products bought online and in a brick-and-mortar store, it also makes an excellent platform to answer the queries and concerns of customers. It's fast, easy, and very convenient to use.
2. Create Communities: A great mobile business can be trusted, and if you are indeed a trustworthy mobile business, more people will join your group so you can create communities that are composed of members helping each other.

Mobile Marketing

It's crucial to have mobile-optimized websites and mobile marketing methods because most consumers use mobile devices compared to desktops or laptops. Never neglect this marketing strategy if you want your mobile business to grow.

One mobile marketing trend is augmented reality. It's like a magic mirror offered for free so that consumers can virtually see what your product looks like when they will be using it or wearing it. Another trend is visual search. With Google Lens, you can use this image-recognition technology to bring up relevant data that are related to items your camera phone identifies through the use of visual analysis.

Conclusion

Almost everybody uses a smartphone nowadays, so mobile businesses should also be competitive and find ways to stand out from the rest. Take advantage of using social media to engage with your customers. Also, think of a unique mobile marketing campaign that will improve your traffic and sales. Of course, you shouldn't ignore AI marketing and video marketing because everything seems to be automated, and more people are more attracted to videos than plain texts.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.