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Tropicana has released long-life versions of its classic juice range, consisting of the Smooth orange, Original orange, and apple flavors.
.Consumers will now be able to store best-selling flavors” from Tropicana’s classic juice range to be enjoyed later.
According to Tropicana, it was prompted to come up with the new versions as cost-of-living pressures have led customers to bulk buying and opt for shelf-stable options to help with budgeting.
Caroline Wilding, head of marketing, juices UK at Tropicana Brands Group, said the ambient category will allow shoppers to enjoy the great quality and taste of Tropicana for longer and allow them to stock up.
The long-life versions of the range are available in 850ml cartons for £2.99 and in 250ml bottles for £1.60.
